Podcast Episodes
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A Strong Reminder: Why We Need to Heavily Invest in Content
Episode 184
💡Anna Albinsson, CEO of Gridly, underscores the pivotal role of content in accelerating global B2B growth and building digital trust. With a strong b…
1Â year ago
The Forgotten Power of the Brand
Episode 183
💡Shuchi Sarkar, Chief Marketing Officer of LTIMindtree, underscores the critical role of branding as both an immediate catalyst and a long-term asset…
1Â year ago
CMOs: How to Stop Burning Marketing Spend and Our Teams at the Same Time
Episode 182
💡 Ines Hubmann, Senior CX Marketing Consultant at Huble, discusses balancing short-term marketing wins with long-term brand strategies. She reveals h…
1Â year ago
B2B Executives: How to Create a Unique Point of View and Bring the Industry Along
Episode 181
💡Sabina Jasinska, Chief Marketing Officer of Team Internet, explores how a strong and distinct marketing perspective can set companies apart in a com…
1Â year ago
The Missed Opportunity of Creating Content at Scale
Episode 183
💡Andy Stauffer, CEO and Founder of Proofmap discusses a paradigm shift in how companies can leverage content to build trust and scale their operation…
1Â year ago
Stop Chasing New Logos with an At-All-Costs Mentality
Episode 177
💡Jonathan Mentor, Founder & CEO of Successment, shares insights on “Revenue Science” and its role in scaling startups from $500,000 to $10 million in…
1Â year ago
CMO Turnarounds: Addressing the Identity Crisis
Episode 176
💡 Ramya Kumaraswamy, Vice President of Growth and Demand at TaskUs, addresses the identity crisis that many CMOs face in today’s fast-paced environme…
1Â year ago
Our Land-and-Expand Strategy Is Broken
Episode 179
💡 Vidhya Srinivasan, Chief Product and Marketing Officer at Magnit, discusses how companies miss massive revenue gains by fixating on new customer lo…
1Â year ago
How Important Are People in Creating Unicorns?
Episode 178
💡Guillem Fiter, the CMO of Opti Digital, talks about the often-underestimated role of the people factor in creating unicorn companies. He discusses h…
1Â year ago
How Do You Demonstrate B2B Value? A Challenge to Overcome
Episode 180
💡Lina Tonk, the Chief Marketing Officer of Recurly, Lina Tonk, as they delve into the complexities of demonstrating B2B value. With her vast experien…
1Â year ago