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CEOs: Labor Is Your Number One Challenge and Your Number One Competitive Advantage
Episode 209
Episode #209:
Todd Treml, Chief Executive Officer at Touching Hearts at Home, outlines a 30-year journey leading franchise growth across retail, B2B, …
10 months, 2 weeks ago
How to Take Win Rates from 25% to 50%
Episode 207
Episode #207:
Courtny Cloeter, Chief Revenue Officer at OneSource Virtual, explains how reframing growth expectations fuels accelerated success. He em…
11 months ago
How to Address the Number One Hidden Challenge for B2B Sellers
Episode 206
Episode #206:
Julian Kulkarni, Former SVP and CMO at Reapit, CEO at Tangible Consulting, and Senior Adviser at Accel-KKR, explores the hidden challeng…
11 months, 1 week ago
How to Define Success in the New Disruption Economy
Episode 205
Episode #205:
Lina Lugova, CMO at EPOM, shares her definition of the disruption economy, drawing on Taleb’s concept of antifragility: constant, unpre…
11 months, 1 week ago
The Immersive Human‑in‑the‑Loop Strategy
Episode 204
Episode #204:
Jody Guetter, CEO at finmarkIQ, explains why AI‑era marketing must include real people at every stage. She argues that the human-in-the…
11 months, 1 week ago
Mastering B2B Pricing: Driving Profitability, Value, and Customer Trust
Episode 203
Episode #203:
Barbara Toens, Global CMO at Gantrex, explores the often-overlooked impact of pricing on trust and long-term business value. She explai…
11 months, 1 week ago
AI Is Going to Change Our B2B World, But How?
Episode 202
Episode #202:
Rusty Jensen, Chief Revenue Officer at ConnexAI, draws on two decades in contact-center and customer-experience leadership to explain ho…
11 months, 2 weeks ago
Chief Sales Officers: How to Get Customers to Come to You
Episode 201
Episode #201:
Ainar Nurk, Chief Sales Officer at Nexi Group, argues that in today’s distrustful climate trust is the decisive currency of B2B growth, …
11 months, 2 weeks ago
CMOs: The Deal Breaker for Creating Long-Term Sustainable Growth
Episode 200
Episode #200:
Vladimir Sitnikov, Chief Marketing Officer at Constructor Tech, explains why trust has become the decisive currency in B2B growth. Drawi…
11 months, 3 weeks ago
It's Unbelievable What Our ICP Shares with Us If We…
Episode 199
Episode #199:
💡 Joris van der Waart, CMO at Lumosa, shares invaluable insights on building brand trust and the critical importance of deeply understan…
1 year, 1 month ago