Podcast Episodes
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Growth Hinges On One Priority: Customer Experience
Episode 238
Episode #238:
Rich Watson, CRO at Amira Learning, explains why customer experience is now the primary driver of competitive advantage. He highlights h…
7 months ago
Your Funnel Leaks Trust, Not Leads. Fix It.
Episode 237
Episode #237:
Alena Iakaitite, CMO at Ozon Global, explains that B2B pipelines rarely leak leads but instead leak trust, which modern buyers increasin…
7 months, 1 week ago
How CROs Regain Line-of-Sight to Real Customer Value
Episode 236
Episode #236:
Mark Flanagan, Chief Revenue Officer at LOGEX, explains why customer value must anchor every decision a revenue team makes. He highlight…
7 months, 1 week ago
Turning B2B’s Trust Gap Into Growth
Episode 235
Episode #235:
Mark Humphreys, Chief Marketing Officer at Trasna, examines how trust has become the defining currency of growth in B2B relationships. H…
7 months, 1 week ago
Orchestrating Growth: Mastering the CMO Balancing Act
Episode 234
Episode #234:
Joni Helminen, Chief Marketing Officer at Barona, explores how CMOs can orchestrate growth by mastering the constant balancing act betwe…
7 months, 2 weeks ago
Transform GTM by Solving the Right Customer Problems
Episode 233
Episode #233:
Ken Rutsky explains why teams often confuse what they do with the problem they solve and how that confusion creates misalignment and wea…
7 months, 2 weeks ago
CMOs and Conversion: Turning Great Pipeline Into Closed-Won
Episode 232
Episode #232:
Paul Taylor, Chief Marketing Officer and Senior Vice President at SS&C Blue Prism, explains why handoffs break buyer trust and conversi…
7 months, 2 weeks ago
Beyond Templates: How Leaders Evolve ABM for Real Results
Episode 231
Episode #231:
Nicholas Ghitti, Chief Revenue Officer at Native Teams, explains why trust and alignment beat shiny tools. He breaks down living playboo…
7 months, 3 weeks ago
CMOs: Stop Selling Yourself Short on What Really Drives Growth
Episode 230
Episode #230:
Emily Ferdinando, Chief Marketing Officer at Bugcrowd, explains why pipeline quality and progression outclass vanity metrics. She detail…
7 months, 3 weeks ago
Reinventing ABM for the AI Search Era
Episode 229
Episode #229:
Rebecca Colwell, SVP of Marketing at Yext, explains why AI search adoption is surging and how it reshapes visibility. She shares researc…
7 months, 3 weeks ago