Podcast Episodes
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The Funnel Is a Fraud: Reinventing Speed and Innovation in ABM
Episode 258
Episode #258:
Nathan Burke, Chief Marketing Officer at 7AI, explains why the funnel no longer matches how buyers actually purchase. He explains why b…
4 months, 3 weeks ago
Why CMOs Fail When They Rush Instead of Reflect
Episode 257
Episode #257:
Venkat Patla, Chief Marketing Officer at RWA Wealth Partners, shares why reflection is essential for long-term marketing success in fas…
5 months ago
The Bold New Playbook for Reaching Overloaded B2B Buyers
Episode 256
Episode #256:
Robert Sanchez, Chief Executive Officer at Anteriad, breaks down why overloaded B2B buyers are changing how they evaluate vendors and w…
5 months, 1 week ago
Why Partnerships Must Be the Third Leg of Your GTM Stool
Episode 255
Episode #255:
Vaughn Mordecai, Chief Revenue Officer at Mindmatrix, explains why partnerships must become a core go-to-market motion. He outlines how …
5 months, 2 weeks ago
Why AI Enables a Redefinition of Customer Value
Episode 254
Episode #254:
Christy Marble, Chief Marketing Officer at Siteimprove, explains why AI is changing what “value” means in B2B. She argues that buyers wa…
5 months, 2 weeks ago
Customer Retention Strategy: Making Loyalty the New Growth Engine
Episode 253
Episode #253:
David T. Roberts, Chief Executive Officer at SugarCRM, explains why loyalty is a primary growth lever for B2B. He shares how curiosity,…
5 months, 2 weeks ago
Marketing’s Identity Crisis in the C-Suite
Episode 252
Episode #252:
Anand Sankara Narayanan, Chief Marketing Officer at Finance House Group, explains why marketing faces an identity crisis in the C-suite…
5 months, 2 weeks ago
Why Deals Die: The Momentum Problem in B2B
Episode 251
Episode #451:
Grainne Maycock, Chief Revenue Officer at Acolad Group, explains why deals lose momentum. She outlines how internal friction and misalig…
6 months, 1 week ago
Voice of Customer Drives the Only GTM that Lasts
Episode 250
Episode #250:
Asmita Singh, Chief Marketing Officer at BARBRI Global, explains why the voice of the customer is the foundation of a durable go-to-mark…
6 months, 1 week ago
B2B CMOs: How to Smash Targets without Paid Media
Episode 249
Episode #249:
Stephanie Pilon, Chief Marketing Officer at Singular, shares how her team exceeded revenue targets without relying on paid media. She ex…
6 months, 1 week ago