Podcast Episodes
Back to Search
Why AI Enables a Redefinition of Customer Value
Episode 254
Episode #254:
Christy Marble, Chief Marketing Officer at Siteimprove, explains why AI is changing what “value” means in B2B. She argues that buyers wa…
3 months, 3 weeks ago
Customer Retention Strategy: Making Loyalty the New Growth Engine
Episode 253
Episode #253:
David T. Roberts, Chief Executive Officer at SugarCRM, explains why loyalty is a primary growth lever for B2B. He shares how curiosity,…
3 months, 3 weeks ago
Marketing’s Identity Crisis in the C-Suite
Episode 252
Episode #252:
Anand Sankara Narayanan, Chief Marketing Officer at Finance House Group, explains why marketing faces an identity crisis in the C-suite…
3 months, 3 weeks ago
Why Deals Die: The Momentum Problem in B2B
Episode 251
Episode #451:
Grainne Maycock, Chief Revenue Officer at Acolad Group, explains why deals lose momentum. She outlines how internal friction and misalig…
4 months, 1 week ago
Voice of Customer Drives the Only GTM that Lasts
Episode 250
Episode #250:
Asmita Singh, Chief Marketing Officer at BARBRI Global, explains why the voice of the customer is the foundation of a durable go-to-mark…
4 months, 1 week ago
B2B CMOs: How to Smash Targets without Paid Media
Episode 249
Episode #249:
Stephanie Pilon, Chief Marketing Officer at Singular, shares how her team exceeded revenue targets without relying on paid media. She ex…
4 months, 2 weeks ago
Turning Customer Centricity Into an Operational Strategy
Episode 248
Episode #248:
Michelle Urdiales, CMO at LAM and a Member of the Regional Leadership Board at A.P. Moller - Maersk, explains how customer centricity m…
4 months, 2 weeks ago
How Deep Partnerships Can Become Your Number 1 Growth Engine
Episode 247
Episode #247:
Vitaly Bochkarev, Chief Marketing Officer at Звук, explains how companies can grow when traditional channels disappear and trust becomes…
4 months, 2 weeks ago
The 2025 Challenge Report: Mastering the Everyday Obstacles to Scale
Episode 246
Episode #246:
Vidhya Srinivasan, Chief Marketing Officer at Prophix, explains why internal alignment is the most significant barrier to scale. She des…
4 months, 3 weeks ago
Customer-Led Advantage: Your Most Reliable Growth Engine
Episode 245
Episode #245:
Willem Hendrickx, Chief Revenue Officer at Vectra AI, shares how customer insight becomes the foundation for strong strategy and lastin…
4 months, 3 weeks ago