Podcast Episodes
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The Evolving CMO: Owning Strategy Beyond Demand
Episode 274
Episode #274:
Tami Cannizzaro, Chief Marketing Officer at Thryv, explores how the CMO role is expanding beyond demand generation into full growth str…
1 month ago
Faster Markets, Fragile Loyalty: The CX Wake-Up Call
Episode 273
Episode #273:
Amita Gudipati, Chief Customer Officer at Renaissance Learning, explains why customer experience must be treated as a growth strategy. S…
1 month ago
Scaling B2B Growth Without Scaling Headcount
Episode 272
Episode #272:
Abhijeet Prabhune, Chief Customer Success Officer at IP Infusion, explains how organizations can scale growth without increasing headco…
1 month ago
Trust Epidemic: Why Transparency and Fairness Now Win B2B Growth
Episode 271
Episode #271:
Imogen Wethered, Chief Executive Officer at EnableAll, explores why trust, transparency, and fairness have become essential drivers of m…
1 month, 1 week ago
The New Sales Experience Model for Sustainable B2B Growth
Episode 270
Episode #270:
Kamron Kunce, Chief Marketing Officer at RJ Young, explains how marketing is evolving into a company-wide growth driver through customer…
1 month, 1 week ago
The Trust-First Advantage in Modern B2B Growth
Episode 269
Episode #269:
Seth Carpien, Chief Growth Officer at Tricon Infotech, and Misti Fragen, VP of Change Management and Digital Transformation at Tricon I…
1 month, 1 week ago
Why Your CRO Playbook Is Already Obsolete
Episode 268
Episode #268:
Dean Hickman-Smith, Chief Revenue Officer at Testlio, explains why traditional CRO planning models are becoming outdated in faster techn…
1 month, 2 weeks ago
The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking
Episode 267
Episode #267:
Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not…
1 month, 2 weeks ago
The Case Against Playing It Safe in Revenue Leadership
Episode 266
Episode #466
Victor Padee, Chief Revenue Officer at Aevi, explains why revenue leaders must stay adaptive while keeping a clear long-term direction fo…
1 month, 3 weeks ago
Replacing Sales Quotas With KPI-Driven Collaboration
Episode 265
Episode #265:
Tetiana Gorbunova, Chief Sales Officer at Jooble, explains why quota-driven bonuses can sabotage ABM by pushing sellers to chase late-s…
2 months, 1 week ago