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Why Your CRO Playbook Is Already Obsolete
Episode 268
Episode #268:
Dean Hickman-Smith, Chief Revenue Officer at Testlio, explains why traditional CRO planning models are becoming outdated in faster techn…
3 months, 2 weeks ago
The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking
Episode 267
Episode #267:
Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not…
3 months, 2 weeks ago
The Case Against Playing It Safe in Revenue Leadership
Episode 266
Episode #466
Victor Padee, Chief Revenue Officer at Aevi, explains why revenue leaders must stay adaptive while keeping a clear long-term direction fo…
3 months, 2 weeks ago
Replacing Sales Quotas With KPI-Driven Collaboration
Episode 265
Episode #265:
Tetiana Gorbunova, Chief Sales Officer at Jooble, explains why quota-driven bonuses can sabotage ABM by pushing sellers to chase late-s…
4 months ago
What Changed? Why Winning New Customers Feels Harder Than Ever
Episode 264
Episode #264:
Tetiana Gorbunova, Chief Sales Officer at Jooble, introduces her sales leadership journey across multiple roles and transformations. Sh…
4 months, 1 week ago
CROs: When Opportunity Becomes the Enemy of Scale
Episode 263
Episode #263:
Mark Greenaway, former Chief Revenue Officer at Crownpeak, explains why opportunity itself can become the biggest barrier to scaling rev…
4 months, 1 week ago
From Personalization to Cohorts: A CRO’s ABM Evolution
Episode 262
Episode #262:
Sagi Reuven, Chief Revenue Officer at Deepdub, explains how ABM must evolve in an AI-driven market. He explains why trust and market kno…
4 months, 2 weeks ago
The New ABM Skillset: Engineering the Modern Go-To-Market Team
Episode 261
Episode #261:
Brett Hannath, Corporate Vice President, Global Marketing at Intel Corporation, explains why many ABM programs fail too early when they …
4 months, 2 weeks ago
The 2025 Challenge Report: How Alignment Fuels Every Growth Strategy
Episode 260
Episode #260:
Maureen Power Sweeny, Chief Revenue Officer at RapidScale, breaks down why alignment is the foundation of sustainable growth in today’s…
4 months, 3 weeks ago
The C-Suite’s Top Predictions for the Future of ABM
Episode 259
Episode #259:
Steve MacDonald, CEO and Founder at Content Strategies, explains why B2B growth often breaks down inside the company, not in the market…
4 months, 3 weeks ago