Podcast Episodes
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Accreditation vs Certification for Communications Pros
Season 3 Episode 147
We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279
Is professional certifica…
1 year, 3 months ago
AI Issues in Content Creation: Striking a Balance Between SEO and Authenticity
Season 3 Episode 146
We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly f…
1 year, 3 months ago
Throwback Thursday - Oh the Things We Can Do With Generative AI
This episode first published in May 2023.
It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible …
1 year, 3 months ago
The Influential Power of Audio
Season 3 Episode 145
Sound is powerful.
Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection …
1 year, 3 months ago
Public Relations Strategies When Companies Hire Controversial Leaders
Season 3 Episode 144
How do you navigate leadership changes, even when the decisions make little sense?
In this episode, Doug and Dean Heuman tackle the challenges of han…
1 year, 3 months ago
How CEOs and Other Senior Executives Are Using Digital Media
Season 3 Episode 143
As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms …
1 year, 4 months ago
The Disinformation Playbook
Season 3 Episode 142
There is an anatomy of a disinformation campaign.
In this episode we reveal the tactics that make false narratives so dangerously effective. From th…
1 year, 4 months ago
Throwback Thursday – When Lies BUILD Trust
This is a Replay from Episode 79 which first published in January 2023.
In this age of misinformation and disinformation we can all agree lies and dec…
1 year, 4 months ago
The AI Solution for Navigating Reputational Risks
Season 3 Episode 141
Narratives matter.
In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is cruc…
1 year, 4 months ago
Marketing For a Tough Industry
Season 3 Episode 140
Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge.
Tobacco, alcohol, adult entertainment, pharmac…
1 year, 4 months ago