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The Hidden Costs of Cutting Corners in PR and Marketing
Season 3 Episode 139
It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a b…
1 year, 4 months ago
How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows
Season 3 Episode 138
Double the output – but lose the human touch?
From automating media monitoring and sentiment analysis to optimizing content and reshaping billing prac…
1 year, 5 months ago
Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success
Season 3 Episode 137
We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short.
Sav…
1 year, 5 months ago
Throwback Thursday - The Behavioural Science Communications Firm That's Changing Everything
This episode was originally published September 13, 2022.
Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cogn…
1 year, 5 months ago
Networking: Effective Communication at Big Events
Season 3 Episode 136
Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially when conversations are…
1 year, 5 months ago
Top Instagram Trends in 2024
Season 3 Episode 135
Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…), Reels is number one.
Social…
1 year, 5 months ago
As Communications Director, What’s Your Next Step for the Democrats? Or Republicans?
Season 3 Episode 134
The debate was a disaster.
In this episode, we look at the chaotic political showdown between Joe Biden and Donald Trump, exploring the “What Now” fo…
1 year, 6 months ago
Why Public Relations Shouldn’t Abandon Controversial Industries
Season 3 Episode 133
The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fue…
1 year, 6 months ago
Throwback Thursday - The ORID Method for Structured Conversation
This is a Replay from Episode 73 which first published in October 2022.
You know how this feels. You’re called into a meeting on something important w…
1 year, 6 months ago
Shifting Leadership Communication from Command to Curiosity
Season 3 Episode 132
Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this episode Paige Willia…
1 year, 6 months ago