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Rebranding a Country
Season 4 Episode 190
What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead the campaign to officially shi…
11 months, 4 weeks ago
AI that Maps the Mind
Season 4 Episode 189
What if the most powerful tool in public relations isn’t a pitch deck or media list, but your own story? In this episode, we’re joined by technologis…
1 year ago
When the Media Quote isn’t Human: Fake Quotes – Real Damage
Season 4 Episode 188
What if the expert quote you just read in a news article wasn’t written by a human — but by AI?
That’s already happening.
A PR tool called Synapse i…
1 year ago
HARO Reloaded: How to Pitch Like It’s 2025
Season 4 Episode 187
In today’s media landscape, journalists are drowning in pitches while PR professionals scramble for attention—often missing the mark entirely. But wh…
1 year ago
Selling our Value – Not our Time
Season 4 Episode 186
What if everything you’ve been taught about pricing your work—tracking time, logging hours, justifying effort—was wrong? What if the real value of wh…
1 year ago
Authenticity Isn’t a Buzzword, It’s a Business Model
Season 4 Episode 185
What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real?
In a world where inboxes are flooded with AI-polished messages, …
1 year, 1 month ago
Name, Blame, and Damage Control
Season 4 Episode 184
Your reputation is your most valuable asset — but also the most fragile.
In today’s world, a single tweet, leaked email, or bad headline can trigger …
1 year, 1 month ago
Media Literacy in the Age of Misinformation
Season 4 Episode 183
Is your media diet making you smarter? Or just more stubborn?
In this episode, we sit down with senior communicator and former journalist Mark Burey …
1 year, 1 month ago
Public Relations: Independent Function or Marketing Tool?
Season 4 Episode 182
Are public relations and marketing two distinct disciplines—or is PR simply one piece of the broader marketing puzzle? It’s a question that stirs up …
1 year, 1 month ago
The Missing Channel in Your PR Strategy
Season 4 Episode 181
Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone’s watching the headlines, the real conversation…
1 year, 2 months ago