Podcast Episodes
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Is Attention the New Currency in Public Relations?
Season 4 Episode 200
Is attention the new currency? Politicians, brands, influencers, even your neighbor’s viral TikTok are all competing for the same scarce resource: yo…
9 months, 3 weeks ago
What’s the Point of Public Relations if You Can’t Prove it Worked?
Season 4 Episode 199
The call for better measurement in public relations is not new. For decades, leaders in the field have warned that counting impressions, likes, and a…
9 months, 4 weeks ago
Answer Engine Optimization (AEO) is here… is Public Relations Ready?
Season 4 Episode 198
Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT…
10 months ago
Public Relations for Hispanic Audiences
Season 4 Episode 197
Getting Hispanic communications wrong is not just a slip. It can cost brands credibility, trust, and millions in wasted campaigns. Too often, compani…
10 months, 1 week ago
The Dangerous Echo of Polarized Voices
Season 4 Episode 196
What happens when your newsfeed becomes a battlefield?
In the US and UK, political leaders trade accusations, social media thrives on outrage, and com…
10 months, 2 weeks ago
Beyond SEO: Understanding Answer Engine Optimization (AEO)
Season 3 Episode 195
Google Search still holds about 90% of global search volume as of mid‑2025, but change is underway as more users begin turning to AI.
AI search is re…
10 months, 3 weeks ago
The Hidden Reason Women are Leaving Public Relations
Season 4 Episode 194
More women are now leaving the PR industry because of perimenopause and menopause than because of childbirth.
That’s a staggering, often invisible, t…
11 months ago
What Kind of Public Relations Industry Will Gen Z Inherit?
Season 4 Episode 193
PR really is at a crossroads… we’ve got old playbooks and new players coming in who want to change the rules.
In its report Mind the Gap, USC’s Cente…
11 months, 1 week ago
Africa’s Missing Seat at the Global Public Relations Table
Season 4 Episode 192
Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech pl…
11 months, 2 weeks ago
It’s Groundhog Day in the Public Relations Industry
Season 4 Episode 191
Why is the PR industry still having the same tired conversation? Year after year, event after event… while the world moves on without us?
We talk abo…
11 months, 3 weeks ago