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125: A Peek Into Marketing Skillsets & Tech w/ Kyle Lacy & Justin Keller
Episode 125
It can be hard to hire people in marketing because the skill sets requirements are so different. It’s not like hiring in sales where the skill sets a…
7 years, 1 month ago
127: Using AI to Increase Effectiveness in the Buyer Journey w/ Chandar Pattabhiram
Episode 127
Chandar Pattabhiram, CMO at Coupa sheds light on the difference between AI and Machine Learning and their future use-cases in marketing departments. …
7 years, 1 month ago
128: The Future of ABM (Part 3): Authenticity-Based Marketing
Episode 128
The future of ABM is Authenticity-Based Marketing.
Am I just using that “Authenticity” buzzword again?
No!
At the end of the day authenticity will al…
7 years, 1 month ago
130: How to Build a Killer B2B Brand w/ Edward Ford
Episode 130
The B2B and SaaS worlds aren’t known for being brand centric. Why not? Because most people associate brand building and brand marketing with fluff. A…
7 years, 1 month ago
129: Changing Your Sales Process to Fit Account-Based Marketing w/ Riley Rogers & Connor Schorr
Episode 129
The transformation into account-based marketing can be unclear. I had a chance to speak with Riley Rogers and Connor Schorr, both SDR’s at Terminus w…
7 years, 1 month ago
133: Do You Have A Beginner’s Mindset?
Episode 133
In a small company, it’s easy to know what to do next. The approval process is small -- your boss has a desk right next to you and you ask them, “Hey…
7 years, 1 month ago
132: B2B Marketing: Universities vs. Companies w/ Professor Scott Davis
Episode 132
Sangram interviews marketing Professor Scott Davis and marketing students Kaitlin Lutz on the ins and outs of marketing at universities vs. marketing…
7 years, 1 month ago
131: Scalable ABM for SMBs: A Marketo Case Study w/ Anastasia Pavlova
Episode 131
As a small to mid-sized company, how do you really create a focus on scalable content creation for ABM? When you can’t spend tens or hundreds of thou…
7 years, 1 month ago
135: Key Trends in Sales and Marketing for 2018
Episode 135
Kaitlin interviews some of the best B2B marketing and sales professionals in the game. They all answer the question, "What are the trends you're seei…
7 years, 1 month ago
134: The Importance of Engagement in Lead Scoring w/ Sunny Bradshaw
Episode 134
Think about how your company’s lead scoring. Is it based on arbitrary customer activities and point scoring values? There’s a better way to go abou…
7 years, 1 month ago