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135: Key Trends in Sales and Marketing for 2018
Episode 135
Kaitlin interviews some of the best B2B marketing and sales professionals in the game. They all answer the question, "What are the trends you're seei…
7 years, 1 month ago
134: The Importance of Engagement in Lead Scoring w/ Sunny Bradshaw
Episode 134
Think about how your company’s lead scoring. Is it based on arbitrary customer activities and point scoring values? There’s a better way to go abou…
7 years, 1 month ago
136: Fireside Chat: Women in Tech
Episode 136
Description: Back in the day, #FlipMyFunnel held an event in good ole' Austin Texas. Though this was a little over a year ago, these women have some …
7 years, 1 month ago
137: 7 Steps to Financial Fitness w/ Bob Stammers
Episode 137
Most people do not learn personal finance or investing in school. Why is this a problem? Because, you spend your whole life working to bring in money…
7 years, 1 month ago
138: How to Make Better Decisions
Episode 138
Everybody is a leader. Leadership should never be defined by a title.
But the choice to be a leader is hard. At the end of the day, it comes down to …
7 years, 1 month ago
139: Intern to Full Time w/ Connor Schorr & Kaitlin Lutz
Episode 139
Everyone either has an intern, needs an intern, or is trying to develop a process through which the internship position funnels.
In this episode I ge…
7 years, 1 month ago
140: How To Create Buzz With Your B2B Marketing w/ James Snider
Episode 140
“As B2B Marketers, Our role is to help by creating a huge buzz within our target organizations.”
This is exactly what James Snider does every single …
7 years, 1 month ago
143: Netflix Culture Code: Giving Employees Context In Their Role
Episode 143
If you really want to look at a great culture deck, check out Netflix.
Netflix’s culture code can be summarized by this quote:
"If you want to build …
7 years, 1 month ago
142: The 6 Triggers Marketers Are Using to Make You Buy w/ David Lewis
Episode 142
Would you believe me if I told you that mind-control is a very real phenomenon?
In fact, you’ve subconsciously been influenced in your buying decisio…
7 years, 1 month ago
148: Netflix Culture Code: Highly Aligned, Loosely Coupled
Episode 148
Having issues coordinating your organization’s teams?
You’re not alone.
Fortunately, Netflix has given us a prime example of how best to tackle the c…
7 years, 1 month ago