Episode Details
Back to Episodes
129: Changing Your Sales Process to Fit Account-Based Marketing w/ Riley Rogers & Connor Schorr
Episode 129
Published 7 years, 1 month ago
Description
The transformation into account-based marketing can be unclear. I had a chance to speak with Riley Rogers and Connor Schorr, both SDR’s at Terminus who witnessed how their sales process evolved to fit a more account based approach. They share with us their experiences and what makes a successful ABM strategy.