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131: Scalable ABM for SMBs: A Marketo Case Study w/ Anastasia Pavlova
Episode 131
Published 7 years, 1 month ago
Description
As a small to mid-sized company, how do you really create a focus on scalable content creation for ABM? When you can’t spend tens or hundreds of thousands of dollars on content creation, what do you do to stay fresh and relevant? Anastasia Pavolva has some ideas.