Podcast Episodes
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How Much Should You Invest in Sales and Marketing This Year?
In episode #291 of SaaS Metrics School, Ben Murray breaks down one of the most important—and often debated—questions in SaaS finance:
💰 How much shou…
10 months, 2 weeks ago
61% R&D Spend?! What SaaS Benchmarks Reveal by Revenue Size
How much R&D spend is too much—or not enough? In episode #290 of SaaS Metric School, Ben Murray breaks down R&D spend benchmarks by company revenue s…
10 months, 2 weeks ago
What Top SaaS Performers Spend to Acquire a Dollar of ARR
In episode #289, Ben dives into one of his favorite SaaS metrics: Cost of ARR (Annual Recurring Revenue), also known as the SaaS CAC Ratio. This powe…
10 months, 3 weeks ago
Don't Make this LTV Mistake
In episode #288 of SaaS Metrics School, Ben Murray tackles a frequent mistake SaaS operators make when calculating Lifetime Value (LTV) — treating it…
10 months, 3 weeks ago
What Is Subscription ARR? 3 Common Definitions Explained for SaaS Operators
In this episode of SaaS Metric School, Ben Murray dives deep into the often-confusing world of Subscription ARR (Annual Recurring Revenue). After ana…
10 months, 3 weeks ago
Why SaaS Metrics Break Without Proper MRR Layering
In episode #286 of SaaS Metrics School, Ben Murray breaks down one of the most common — and costly — mistakes SaaS founders and CFOs make when buildi…
10 months, 3 weeks ago
What’s a Healthy G&A Budget for SaaS? Benchmarks by ARR Stage
In episode #285 of SaaS Metrics School, Ben Murray dives into one of the most overlooked levers in SaaS financial performance—G&A (General & Administ…
10 months, 4 weeks ago
How Verint Defines AI ARR and Why You Need to Know This
In episode #284, let’s break down AI ARR. As artificial intelligence transforms SaaS business models, a new metric is gaining traction: AI ARR (Arti…
11 months ago
Can a Properly Formatted SaaS P&L Increase Your Valuation Multiple?
In episode #283, I address some recent conversations with SaaS founders who implemented my SaaS P&L format. In one instance, it was key to a successf…
11 months ago
Are Public Tech Companies Defining ARR?
In episode #282, I cover some research I did for the SaaS Metrics Summit in NYC. Are public tech companies disclosing how they define ARR?
- Is ARR d…
11 months, 2 weeks ago