Podcast Episodes
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Don't Forget to Allocate Your CAC
In episode #330, Ben explains one of the most common and costly SaaS finance mistakes: failing to allocate CAC between new and existing customers. Th…
5 months, 3 weeks ago
Do You Know the Difference Between SaaS Math and AI Math?
In episode #329, Ben Murray, The SaaS CFO, breaks down the growing debate around SaaS economics versus AI economics. A recent post claimed that “SaaS…
5 months, 3 weeks ago
When Should Founders Fire Themselves as the CFO?
At what point should a founder stop running finance and accounting and hand the numbers to an expert?
In episode #328, Ben Murray walks through the i…
5 months, 3 weeks ago
The Dirty Secrets Behind SaaS Gross Margins
Your gross margin might not be telling the truth.
In episode #327, Ben Murray exposes the seven “dirty secrets” that distort SaaS gross margins — fro…
5 months, 4 weeks ago
Legal Readiness Can Make or Break Your SaaS Exit
Thinking about raising capital or selling your SaaS company? Your legal readiness can make or break the deal.
In episode #326, Ben Murray breaks down…
6 months ago
Are SaaS Metrics Really Dead?
“SaaS metrics are dead.” You’ve probably seen that post on LinkedIn or X lately. In episode #325, Ben Murray cuts through the noise to explain why Sa…
6 months ago
Your Implementation Team Could Be Killing Your Gross Profit Margin
Your implementation and professional services teams could be quietly eroding your gross profit margin — and most SaaS leaders don’t even realize it.
…6 months, 1 week ago
Should Your Implementation Team Be Coded to COGS or OpEX?
Where do professional services belong on a SaaS P&L—COGS or OPEX? In episode #323, Ben clarifies how to code implementation, onboarding, custom integ…
6 months, 1 week ago
Essential SaaS Metrics for a Series A Raise
Raising a Series A? Your story matters—but your SaaS metrics may close the deal. In episode #322, Ben outlines the investor-ready metrics founders mu…
6 months, 1 week ago
Is LTV Flawed with Multi-year Contracts?
Is the traditional LTV formula giving you misleading results when you have multi-year SaaS contracts?
In episode #321, Ben Murray unpacks a listener’…
6 months, 2 weeks ago