Podcast Episodes

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Can You Actually Prove the ROI of Customer Success?
Can You Actually Prove the ROI of Customer Success?

Justifying investment in customer success is far harder than justifying spend in sales and marketing. In episode #350, Ben walks through a practical …

3 months, 1 week ago

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The Pitfalls of Using Your CRM to Report Official ARR Numbers
The Pitfalls of Using Your CRM to Report Official ARR Numbers

Many SaaS teams try to use their CRM to report ARR and MRR, but this creates serious risks—especially in forecasting, retention analysis, and due dil…

3 months, 1 week ago

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Why a Perfect SaaS P&L Can Still Hide Serious Problems
Why a Perfect SaaS P&L Can Still Hide Serious Problems

In episode #348 of SaaS Metrics School, Ben Murray responds to a thoughtful LinkedIn comment that challenged a common assumption: that a well-structu…

3 months, 2 weeks ago

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The Hidden Complexity Behind ARR Disclosures
The Hidden Complexity Behind ARR Disclosures

In episode #347 of SaaS Metrics School, Ben Murray explores the lesser-discussed nuances behind ARR (Annual Recurring Revenue) disclosures. Building …

3 months, 2 weeks ago

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Common ARR Disclosure Mistakes And How to Avoid Them
Common ARR Disclosure Mistakes And How to Avoid Them

In episode #346 of SaaS Metrics School, Ben Murray breaks down the most common mistakes SaaS and AI companies make when disclosing their ARR (Annual …

3 months, 3 weeks ago

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Why ARR Is So Often Misstated: 5 Questions to Get It Right
Why ARR Is So Often Misstated: 5 Questions to Get It Right

Defining ARR is getting harder—not easier—as SaaS, AI, usage-based pricing, and hybrid business models evolve. In episode #345 of SaaS Metrics School…

3 months, 3 weeks ago

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How Public Tech Companies Are Categorizing ARR
How Public Tech Companies Are Categorizing ARR

In episode #344 of SaaS Metrics School, Ben Murray shares insights from his research into how public tech companies define and disclose ARR in press …

3 months, 3 weeks ago

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Demystifying SaaS Revenue: A Hierarchy for Predictability & Valuation
Demystifying SaaS Revenue: A Hierarchy for Predictability & Valuation

In episode #343 of SaaS Metrics School, Ben Murray demystifies SaaS revenue by breaking down the core revenue types that software, SaaS, and AI compa…

3 months, 4 weeks ago

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Where is Your Cost of ARR Trending This Year?
Where is Your Cost of ARR Trending This Year?

In episode #342 of SaaS Metric School, Ben breaks down the Cost of ARR metric and explains why it’s one of the most practical and revealing go-to-mar…

4 months ago

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The ROSE Metric is Your Key to Durable Growth in 2026
The ROSE Metric is Your Key to Durable Growth in 2026

In episode #341 of SaaS Metrics School, Ben Murray explains why revenue per FTE is a misleading metric for modern SaaS and AI companies and introduce…

4 months, 1 week ago

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