Podcast Episodes
Back to Search#48 Grab Their Attention and Steal the Show
The Hand Framework for Persuasive Speeches:
Thumb - The GoalWhat you want your audience to dd, and why they aren't doing it already?Shapes every part …1 year, 2 months ago
#47 Fund Students, Not the System
Applying "One Statistic, One Story, One Solution" to Education Reform:
One Strong Statistic:
$22,000 in funding per student in PennsylvaniaSupporting n…1 year, 2 months ago
#46 The 10 Call Rule: How 1 Hour a Week Transforms Fundraising
The 10 Call Rule: How 1 Hour a Week Transforms Fundraising
Zig Ziglar's principle: "You don't have to be great to start, but you have to start to be g…1 year, 3 months ago
#45 Finding the Right Story to Oppose RGGI
The Noun Exercise - Finding the Right Story:
Challenge: Identifying compelling stories that illustrate policy impactsSolution: Use the "Noun Exercise"…1 year, 3 months ago
#44 Messaging an Energy Tax: Statistic, Story and Solution
Regional Approach - Tailoring the Message:
Consider regional perspectives (Bucks County vs. Westmoreland County)Simplify complex issues like RGGI (Reg…1 year, 4 months ago
#43 PA Budget Numbers: Story, Statistic, & Solution
One Strong Statistic:
State spending has grown 40% in five years to $50 billionCreate contrast: Government grew 40% while average paychecks barely cha…1 year, 4 months ago
#42 One Statistic, One Story & One Solution
Florence Nightingale's persuasive approach to reforming military hospitals:
One StatisticNeed clear, memorable numberHelp people realize seriousness o…1 year, 5 months ago
#41 Benjamin Franklin’s Viral Meme
Franklin's "Join, or Die" snake cartoon became America's first political cartoonSimple image of snake cut into parts representing coloniesBecame 18th…
1 year, 5 months ago
#40 The Scrooge Story Strategy
The Scrooge Story Strategy
Dickens' insight: People are moved by stories, not statisticsA Christmas Carol changed public opinion and led to real polic…1 year, 6 months ago
#39 Your Post-Election Game Plan
The election is over and here's what to do next.
For Candidates Who Didn't Win:
Keep the NetworkMaintain connections with supporters and donorsSend ha…1 year, 7 months ago