Podcast Episodes
Back to Search#38 Expect the Unexpected
Scott Sagan's quote: "Things that have never happened before happen all the time"Amanda Ripley's Survival Arc:DenialDeliberationDecisive ActionOODA L…
1 year, 8 months ago
#37 Feel, Felt, and Found Technique
The Feel, Felt, Found technique is a classic sales approach for connecting with peopleIt involves three steps:Feel: Acknowledge someone's concernFelt…
1 year, 8 months ago
#36 Help Undecided Voters Not Be Wrong
Eisenhower's 1952 "I will go to Korea" speech provides a template for addressing undecided votersKey elements of Eisenhower's approach:Respect and ho…
1 year, 9 months ago
#35 Handwritten Victory: the 90-Second Postcard
Close elections happen frequently, with some decided by just 1 or 2 votesDoor-to-door campaigning is a secret weapon for reaching undecided votersPer…
1 year, 9 months ago
#34 The Voice of the Voter
Importance of listening to voters' actual words:Voters often use specific phrases to describe election issuesThese phrases can be powerful for campai…
1 year, 10 months ago
#33 Crafting Voter-Driven Messages
Creating memorable introductions and discussing issues:
Allan Dib's formula for introductions: Problem + Solution + StoryExample for an electrician: "…1 year, 10 months ago
#32 Building Trust at the Doorstep: The Three-Step Approach
When going door-to-door, think of building trust as climbing three steps:Are You Normal?Quickly establish common ground and relatabilityPrepare a bri…
1 year, 11 months ago
#31 The Lego Stump Speech
Like a LEGO minifig, a powerful stump speech requires three key components:
1. Head – Logical Appeals: Facts, statistics, and logical arguments
2. …
1 year, 11 months ago
#30 Shocking Statistics: How to Find and Use Them
In the 1980's a $640 toilet seat became a powerful symbol of government wasteA single, well-chosen number can make your point and stick in people's m…
2 years ago
#29 Persuade with a Story
Peggy Noonan wrote a memorable speech for President Reagan commemorating the 40th anniversary of D-Day by focusing on one main story
She told the stor…2 years ago