Podcast Episodes

#58 Mini Golf for Email: Fun, Fast, and Memorable

The Mini Golf Story:

Garnet Carter created first Tom Thumb Golf course as temporary solution for delayed full golf courseAdded obstacles: logs, rocks,…

9 months, 4 weeks ago

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#57 Say It Till It Sticks

The Rock City Story:

1936: Garnet Carter needed to advertise his tourist attraction on Lookout MountainDuring the Depression, couldn't afford traditio…

10 months, 1 week ago

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#56 Being Popular Doesn’t Balance the Budget

"Being Popular Doesn't Balance the Budget":

The Challenge:

Governor Josh Shapiro positions himself as moderate but governs as liberalMost popular polit…

10 months, 3 weeks ago

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#55 How You're Being Lied to with Statistics

Historical Context:

1965: Darrell Huff testified before U.S. Senate about misleading statisticsAuthor of "How to Lie with Statistics" - best-selling s…

11 months, 1 week ago

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#54 The $50 Billion Budget That Outgrew PA

The Scale of Growth:Pennsylvania's population: grown only 10% in 50 yearsState government budget: increased over 40% in just 5 yearsGovernor Shapiro'…

11 months, 3 weeks ago

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#53 9 Insights from the Latest PA Polling

9 Insights from the Latest PA Polling:

Governor Shapiro's Standing:

58% favorable, 24% unfavorable rating personallyBut voters don't like his budget

9 K…

1 year ago

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#52 Welfare Reform Still Wins

Historical Context:

1996: President Bill Clinton signed welfare reform despite internal oppositionSigned due to political reality that the public want…

1 year ago

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#51 Go to Where the Work Happens

The Peter Marsh Story - British Rail (1977):

Ad executive faced challenge of marketing failing British Rail systemTrains didn't run on time, ridership…

1 year, 1 month ago

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#50 Tell the Second Story

The Power of the Second Story:

Jimmy Breslin's famous 1963 article about Clifton Pollard, the man who dug President Kennedy's graveBreslin focused on …

1 year, 1 month ago

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#49 School Choice Messaging: One Statistic, One Story, One Solution

School Choice Messaging: One Statistic, One Story, One Solution

Tailoring School Choice Messages to Different Regions:

Key Statistic:

Pennsylvania spend…

1 year, 2 months ago

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