Podcast Episodes
Back to Search#68 The Gas Station Pitch
Every candidate needs a short gas station pitch: the 60–90 second version of why you’re running.
It’s the answer you give at a gas station, a coffee s…
4 months, 3 weeks ago
#67 Workout Your Stump Speech
After ending Seinfeld, Jerry Seinfeld threw out his old material and rebuilt a stand-up act from scratch. In the documentary Comedian, you see even a…
5 months, 1 week ago
#66 Create a Fundraising System, Not a Goal
Most candidates don’t fail at fundraising because they can’t do it.
They fail because they never get started.
In this episode, we break down why system…
5 months, 3 weeks ago
#65 The Middle of a Good Story
Most people know how to start a story. But few know how to keep people listening once they’re in it.
In this episode, we break down what actually mak…
6 months, 2 weeks ago
#64 How to Start a Story People Want to Hear
The hardest part of storytelling is knowing where to begin.Most people start with way too much setup… or none at all.Use one simple formula to fix it…
6 months, 4 weeks ago
#63 Focus on What We Control
Summary
Over the last 25 years, American politics has swung back and forth like a pendulum—every “permanent majority” has proven temporary. From Bush’…
7 months, 2 weeks ago
#62 Letting Voters Change Their Minds
Twenty days before the 1980 election, Reagan’s team debated one question: should he face Carter again?A memo warned his biggest hurdle was proving he…
8 months ago
#61 Spiking Your Audience’s Attention
Even the best speakers lose people after 90 seconds.To keep attention high, use attention spikes—moments that re-engage your audience.Think of attent…
8 months, 2 weeks ago
#60 The Power of a Memorable Line
In June 1984, Hal Riney sat at a bar and began to write. Over the course of a few hours, he drafted the scripts for what would become the most iconic…
9 months ago
#59 Why the Person with Paper Wins
In this episode, we revisit the power of the one-pager as a persuasion tool. No matter how much things change, the person with a piece of paper usual…
9 months, 2 weeks ago