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#9 Persuade with a Pause
In May 1940, Winston Churchill became Prime Minister after a silent pause changed the course of a meetingChurchill knew that sometimes the best persu…
2 years, 10 months ago
#8 Four-Part Persuasive Speech Formula
George Creel faced the challenge of boosting public support for World War I in 1917Donald Ryerson proposed the 4 Minute Men program:Grassroots networ…
2 years, 11 months ago
#7 Persuade with Visuals
This episode focuses on showing rather than just talking about a graphFirst, ask if the chosen graph type (line, bar, stacked bar, etc.) is the best …
2 years, 11 months ago
#6 Persuade with a Mystery Number
Data can be boring, but turning it into a mystery can make it interesting and memorableTo persuade effectively, remember: One Person and One PointOne…
3 years ago
#5 How NOT to be persuaded with numbers
Data is subjective and a snapshot of the pastUse intuitive tools from phone photography to judge if you're being persuaded by bad dataFive tests to e…
3 years ago
#4 How to Persuade with Numbers
Persuasion requires both an emotional response and supporting logic and factsToo many facts can cause people to lose interestThree key ways to persua…
3 years, 1 month ago
#3 Poverty or Partnership Mindset
Mother Teresa, despite working with the poor, didn't have a poverty mindset when fundraisingShe would sit in first class to raise thousands more than…
3 years, 1 month ago
#2 Who are the best donors?
Fundraising efficiently is crucial for a successful campaignImagine filling a wheelbarrow (fundraising goal) with a spoon (small donors) vs. a shovel…
3 years, 1 month ago
#1 How to ask for a donation
Fundraising is a learnable skill crucial for winning electionsDonors typically have three questions: 1. Who are you? 2. Why are you running? 3. Ho…
3 years, 2 months ago