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#5 How NOT to be persuaded with numbers
Published 3 years ago
Description
- Data is subjective and a snapshot of the past
- Use intuitive tools from phone photography to judge if you're being persuaded by bad data
- Five tests to evaluate data:
- 1. Selfie Test: Is the data self-reported or from an objective 3rd party?
- 2. Zoom Test: Would zooming in or out change the interpretation?
- 3. Crop Test: What context is missing or excluded?
- 4. Video Test: Would a data series provide better context than a single data point?
- 5. Like Test: Are you less skeptical because you want the data to be true?
- Be cautious when you have a strong positive reaction to data
- Apply these tests to prevent being persuaded by numbers and gain the winning edge
For more insights, check out the accompanying one-page PDF.
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