Episode Details

• Persuasion requires both an emotional response and supporting logic and facts
• Too many facts can cause people to lose interest
• Three key ways to persuade with numbers:
  • 1. Have a Translation Sentence
    • Provide context for numbers, like translating a foreign language
    • Example: Explain the state budget deficit in relatable terms
  • 2. Round and Make Concrete
    • Be memorable and directionally accurate rather than precise and forgettable
    • Example: "For every 10 unemployed people, there are 17 open jobs"
  • 3. Make it Human Scale
    • Convert large numbers into relatable, human-scale figures
    • Example: Translate a percentage increase in electricity bills to a dollar amount
• Applying these techniques will give your data the winning edge

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Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

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