Podcast Episodes
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Paws and Effect: Marketing Strategies in the Canine World
In this episode Jane Ostler talks to Nick Daniel, former CMO of Dogs Trust and Director of Flying Foxes Consultancy, to explore the unique challenges…
10 months, 2 weeks ago
The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky
Coca-Cola's creative brilliance was celebrated at Cannes last year. In this Future Proof Podcast with Islam El Dessouky, Global VP of Creative Strate…
11 months ago
From FOMO to Function: How Should Marketers Leverage GenAI?
GenAI dominates marketing conversations, but how does it connect to capability building and the evolving role of marketers? While excitement around G…
11 months, 2 weeks ago
How can marketers get the most out of their digital campaigns?
In today’s episode, we’re exploring the marketing opportunities advertisers have in audio forward environments. Audio is present in nearly every mome…
1 year ago
Future Proof: Why marketers need to evolve their approach to Brand Performance
Over the past few years, marketers have nearly perfected their approach to performance-based marketing. However, research shows that the businesses t…
1 year ago
How the Streaming Experience is Evolving for Viewers and Marketers
TV and video streaming are two of the most effective ways to reach audiences and predispose more people. According to Kantar Media Reactions, consume…
1 year ago
What are Kantar’s key Marketing Trends for 2025?
In this episode of Future Proof, Jane Ostler talks with fellow Kantar experts Duncan Southgate and Gonca Bubani to discuss their latest report, Marke…
1 year ago
This Year Next Year: What’s going on in Advertising and Media?
The advertising industry is experiencing a rapid transformation driven by AI advancements and an ongoing shift towards digital channels. This evoluti…
1 year, 1 month ago
Brand Strategy Unpacked: Unearthing the essence of Eurovision
Having a clear brand positioning is key to creating brand consistency and connection across time and touchpoints. The Eurovision song contest is host…
1 year, 2 months ago
Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu
Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More…
1 year, 2 months ago