Podcast Episodes
Back to Search
Navigating Consumer Trust in Advertising
In this episode of Kantar’s Future Proof Podcast, Nicole Jones speaks with Jesse Waldele from the Wall Street Journal about the evolving landscape of advertising and consumer trust. They discuss the …
Published on 4 months ago
The Power of Meaningful Difference in Marketing
In this episode, Jane Ostler speaks with Professor Koen Pauwels Associate Research Dean and Distinguished Professor of Marketing at D’Amore-McKim School of Business at Northeastern University and Mar…
Published on 4 months, 2 weeks ago
Paws and Effect: Marketing Strategies in the Canine World
In this episode Jane Ostler talks to Nick Daniel, former CMO of Dogs Trust and Director of Flying Foxes Consultancy, to explore the unique challenges and strategies in charity marketing. They discuss…
Published on 5 months ago
The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky
Coca-Cola's creative brilliance was celebrated at Cannes last year. In this Future Proof Podcast with Islam El Dessouky, Global VP of Creative Strategy and Content Lynne Deason explores what it is th…
Published on 5 months, 3 weeks ago
From FOMO to Function: How Should Marketers Leverage GenAI?
GenAI dominates marketing conversations, but how does it connect to capability building and the evolving role of marketers? While excitement around GenAI is high, adoption remains low with less than …
Published on 6 months ago
How can marketers get the most out of their digital campaigns?
In today’s episode, we’re exploring the marketing opportunities advertisers have in audio forward environments. Audio is present in nearly every moment of our lives, from weddings to commutes, workou…
Published on 6 months, 3 weeks ago
Future Proof: Why marketers need to evolve their approach to Brand Performance
Over the past few years, marketers have nearly perfected their approach to performance-based marketing. However, research shows that the businesses that perform the best over time have a strong comma…
Published on 6 months, 4 weeks ago
How the Streaming Experience is Evolving for Viewers and Marketers
TV and video streaming are two of the most effective ways to reach audiences and predispose more people. According to Kantar Media Reactions, consumers find advertising on TV and TV streaming fun and…
Published on 7 months ago
What are Kantar’s key Marketing Trends for 2025?
In this episode of Future Proof, Jane Ostler talks with fellow Kantar experts Duncan Southgate and Gonca Bubani to discuss their latest report, Marketing Trends 2025. They explore the shift towards t…
Published on 7 months, 1 week ago
This Year Next Year: What’s going on in Advertising and Media?
The advertising industry is experiencing a rapid transformation driven by AI advancements and an ongoing shift towards digital channels. This evolution is accompanied by increased scrutiny and regula…
Published on 7 months, 3 weeks ago