Podcast Episodes

Brand Strategy Unpacked: Unearthing the essence of Eurovision

Having a clear brand positioning is key to creating brand consistency and connection across time and touchpoints. The Eurovision song contest is hosted by a new country with a new campaign each year …

Published on 8 months, 2 weeks ago

Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu

Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More People, Find New Space or Be More Present.

No wond…

Published on 8 months, 3 weeks ago

The secrets behind innovative strategies and partnerships at Iceland

In this episode of Kantar's Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, interviews Oliver Gilding, Head of Innovation and Licensing at Iceland, to dis…

Published on 8 months, 4 weeks ago

Unlocking Innovation: Insights from Unilever’s Philippa Tilley

In this Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, speaks to Philippa Tilley, the Global Head of Radiant Brands at Unilever.

Philippa provides an in-d…

Published on 9 months ago

Brand Strategy Unpacked: Creating collabs for growth with Iceland and Myprotein

Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More People, Find New Space or Be More Present. 

No won…

Published on 9 months, 1 week ago

TikTok Shop: Revolutionising e-commerce with live shopping and innovation

In this episode, Dr Nicki Morley, Head of Behavioral Science and Innovation Expertise at Kantar, discusses the innovative expansion of TikTok Shop into the e-commerce space. Joined by Jauneen Tarin, …

Published on 9 months, 2 weeks ago

Unlocking Bold Growth: Insights from PepsiCo’s Mustafa Shamseldin

How does a brand like Doritos achieve consistent global growth? In this episode of Future Proof, we explore this with Mustafa Shamseldin, the Category Growth Officer and CMO for International Foods a…

Published on 9 months, 3 weeks ago

The Best Christmas Ads 2024: From Elves to Ads - TUI’s Toby Horry on Brand Building

In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in decking the halls of the TUI brand. 

Tune in to learn the strategic thinking be…

Published on 9 months, 3 weeks ago

The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann

Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they unwrap the secrets behind building a shared effectiveness culture.

Plus, discov…

Published on 9 months, 4 weeks ago

The Best Christmas Ads 2024: Cadbury’s Secret Santa Campaign

In this insightful conversation, Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and Halloween at Cadbury, about the success of Cadbury’s Secr…

Published on 9 months, 4 weeks ago