Podcast Episodes
Back to SearchSales Competence + Sales Confidence
Season 1 Episode 139
"Sales is the most important part of your business. It's more important than your financial controls because without sales, there's no finances to co…
1 year, 4 months ago
The Sales Value Conversation
Season 1 Episode 138
"The value of your services has got nothing to do with where you went to law school. It's got nothing to do with how hard you work. It's got nothing …
1 year, 4 months ago
Law Firm Marketing Q&A
Season 1 Episode 137
"Do not confuse the media for the strategy. How is TikTok any different from a newspaper...a billboard... everything that everyone was doing a hundre…
1 year, 4 months ago
Marketing Doesn't Have To Be Hard
Season 1 Episode 136
"You need someone who all they do is eat, sleep, and breathe marketing. They need to be taking SEO classes, and PPC classes...staying up to date on t…
1 year, 4 months ago
Stop Engaging in Random Acts of Marketing
Season 1 Episode 135
"An automatic marketing machine can transform your life. Forget about your business... we're really talking about a choice of how you want to live yo…
1 year, 5 months ago
Strategic Thinking In Action
Season 1 Episode 134
"These are the strategic choices that we as the owners of the ship get to make...Otherwise we're going to abdicate our role of the owner to someone e…
1 year, 5 months ago
Face Your Financials
Season 1 Episode 133
"Not paying attention to the financials doesn't change the truth of what's going on in your business. It just blinds you to the truth of what's going…
1 year, 5 months ago
Strategy, Tactics, and Testing
Season 1 Episode 132
"A strategy is a theory of preferences. Tactics are the steps you take... the things you do to put your theory of preferences to the test."
Welcome in…
1 year, 5 months ago
SWOT Analysis Fundamentals for Law Firm Owners
Season 1 Episode 131
"This is how people have been building and running successful businesses for generations. It's not glamorous. It just produces amazingly great result…
1 year, 6 months ago
Stop Leaving Success to Chance
Season 1 Episode 130
"To try to run a law firm or any business for that matter, without good financial controls, without intelligible financial reports, without the abili…
1 year, 6 months ago