Podcast Episodes

Optimization Score: 100% Compliant, 0% Profitable (Episode 464)

Episode 464

What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffe…

9 months, 2 weeks ago

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Smart Bidding Fails Against Manual Bidding (Episode 463)

Episode 463

Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison …

9 months, 3 weeks ago

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Deep Dive: Looking at Metrics of a Successful Account (Episode 462)

Episode 462

This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions i…

10 months ago

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4 Ways To Manage Bad Traffic (Episode 461)

Episode 461

Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your…

10 months, 1 week ago

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Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)

Episode 460

An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep di…

10 months, 2 weeks ago

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Answering Questions about Google Ads (Episode 459)

Episode 459

This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and …

10 months, 3 weeks ago

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I’m Sick of Scammers in Google Ads (Episode 458)

Episode 458

Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you t…

11 months ago

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YouTube Campaigns Are Changing (Episode 457)

Episode 457

Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a …

11 months, 1 week ago

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2025 Keyword Research & Imposter Syndrome (Episode 456)

Episode 456

How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process…

11 months, 2 weeks ago

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Custom Labels in Google Ads Shopping (Episode 455)

Episode 455

This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk …

11 months, 2 weeks ago

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