Podcast Episodes

Competitor Campaigns: When, Why, and How (Episode 474)

Episode 474

Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Goo…

7 months, 1 week ago

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How to Audit a Failing Google Ads Account (Episode 473)

Episode 473

If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solv…

7 months, 2 weeks ago

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Answering Questions from Listeners! (Episode 472)

Episode 472

This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a questi…

7 months, 3 weeks ago

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Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471)

Episode 471

This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn a…

8 months ago

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Cookie Consent Explained from a Google Ads Perspective (Episode 470)

Episode 470

Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ad…

8 months, 1 week ago

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The Budget Bulls-Eye Principle (Episode 469)

Episode 469

Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a …

8 months, 2 weeks ago

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Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)

Episode 468

This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from li…

8 months, 3 weeks ago

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My Favorite Google Ads Script (Episode 467)

Episode 467

This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems block…

9 months ago

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9 Buttons You Should Never Click (Episode 466)

Episode 466

Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact…

9 months, 1 week ago

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New Changes Coming to Google This Year (Episode 465)

Episode 465

New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Sc…

9 months, 2 weeks ago

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