Podcast Episodes

PPC Basics - Simple Ad Strategy That Works (Episode 494)

Episode 494

This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads…

2 months, 1 week ago

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My 3 Favorite Google Ads POWER TOOLS (Episode 493)

Episode 493

Want to get things done faster in Google Ads? Check out these three power tools that can help you become more effective in Google Ads. Also, MERRY CH…

2 months, 3 weeks ago

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5 Things You Need to Know About a CLICK in Google Ads (Episode 492)

Episode 492

What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you ne…

3 months ago

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Let's Audit an Account with 29.6% Optimization Score (Episode 491)

Episode 491

This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of …

3 months, 1 week ago

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How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)

Episode 490

Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Googl…

3 months, 2 weeks ago

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Answering PPC Questions from Subscribers (Episode 489)

Episode 489

Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manu…

3 months, 2 weeks ago

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PPC Basics - How to Pick The Best Keywords (Episode 488)

Episode 488

This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure an…

3 months, 3 weeks ago

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PPC Basics - Building Your First Campaign (Episode 487)

Episode 487

This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method i…

4 months ago

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Should You Try Microsoft Ads? (Episode 486)

Episode 486

This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Micros…

4 months, 1 week ago

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PPC Basics: How to Get Phone Calls (Episode 485)

Episode 485

This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to …

4 months, 2 weeks ago

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