Podcast Episodes
Back to Search9 Buttons You Should Never Click (Episode 466)
Episode 466
Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match …
Published on 2 months, 1 week ago
New Changes Coming to Google This Year (Episode 465)
Episode 465
New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way i…
Published on 2 months, 2 weeks ago
Optimization Score: 100% Compliant, 0% Profitable (Episode 464)
Episode 464
What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization scor…
Published on 2 months, 3 weeks ago
Smart Bidding Fails Against Manual Bidding (Episode 463)
Episode 463
Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about w…
Published on 3 months ago
Deep Dive: Looking at Metrics of a Successful Account (Episode 462)
Episode 462
This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answ…
Published on 3 months, 1 week ago
4 Ways To Manage Bad Traffic (Episode 461)
Episode 461
Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualif…
Published on 3 months, 2 weeks ago
Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)
Episode 460
An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is b…
Published on 3 months, 3 weeks ago
Answering Questions about Google Ads (Episode 459)
Episode 459
This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey…
Published on 3 months, 4 weeks ago
I’m Sick of Scammers in Google Ads (Episode 458)
Episode 458
Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a vic…
Published on 4 months ago
YouTube Campaigns Are Changing (Episode 457)
Episode 457
Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that an…
Published on 4 months, 1 week ago