Podcast Episodes
Back to Search2025 Keyword Research & Imposter Syndrome (Episode 456)
Episode 456
How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the d…
Published on 4 months, 2 weeks ago
Custom Labels in Google Ads Shopping (Episode 455)
Episode 455
This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches tha…
Published on 4 months, 3 weeks ago
Google’s Goals Are NOT Your Goals (Episode 454)
Episode 454
Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who t…
Published on 5 months ago
Report Finds 80% Do Not Use Negative Keywords (Episode 453)
Episode 453
In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 t…
Published on 5 months, 1 week ago
The Best Scripts to Use in Google Ads (Episode 452)
Episode 452
What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.
Try O…
Published on 5 months, 2 weeks ago
Enhanced Conversions, Performance Max, & Micromanaging (Episode 451)
Episode 451
Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a d…
Published on 5 months, 3 weeks ago
How Google Ads Keyword Matching Works (Episode 450)
Episode 450
Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the of…
Published on 6 months ago
Why Businesses Don’t Grow from PPC (Episode 449)
Episode 449
This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is …
Published on 6 months, 1 week ago
The Best Scripts to Use in Google Ads (Episode 452)
Episode 452
What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.
Try O…
Published on 6 months, 1 week ago
Bidding, ROAS, & AI (Episode 448)
Episode 448
Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from R…
Published on 6 months, 2 weeks ago