Podcast Episodes

Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)

Episode 484

This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Googl…

4 months, 3 weeks ago

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PPC Basics: How to Improve Quality Score (Episode 483)

Episode 483

This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but …

5 months ago

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PPC Basics: How To Manage a Search Campaign (Episode 482)

Episode 482

Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in…

5 months, 1 week ago

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A Warning to 10+ Year Old Accounts (Episode 481)

Episode 481

This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are ov…

5 months, 2 weeks ago

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Huge Q&A About Google Ads (Episode 480)

Episode 480

This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are …

5 months, 3 weeks ago

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How to Revive a Stale Campaign (Episode 479)

Episode 479

This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never ma…

6 months ago

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How to Stop Spam and Bot Traffic & Leads (Episode 478)

Episode 478

In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partne…

6 months, 2 weeks ago

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Answering Your Questions About Google Ads (Episode 477)

Episode 477

Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners toda…

6 months, 2 weeks ago

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The Right Way to Use Audiences (Episode 476)

Episode 476

What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and …

6 months, 3 weeks ago

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When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)

Episode 475

There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episod…

7 months ago

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