Podcast Episodes
Back to SearchGoogle’s Goals Are NOT Your Goals (Episode 454)
Episode 454
Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understa…
11 months, 3 weeks ago
Report Finds 80% Do Not Use Negative Keywords (Episode 453)
Episode 453
In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those th…
1 year ago
The Best Scripts to Use in Google Ads (Episode 452)
Episode 452
What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion …
1 year ago
Enhanced Conversions, Performance Max, & Micromanaging (Episode 451)
Episode 451
Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questio…
1 year ago
How Google Ads Keyword Matching Works (Episode 450)
Episode 450
Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Goog…
1 year ago
Why Businesses Don’t Grow from PPC (Episode 449)
Episode 449
This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you…
1 year, 1 month ago
The Best Scripts to Use in Google Ads (Episode 452)
Episode 452
What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion …
1 year, 1 month ago
Bidding, ROAS, & AI (Episode 448)
Episode 448
Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing proble…
1 year, 1 month ago
How Successful are Ads on Google? (Episode 447)
Episode 447
This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" sea…
1 year, 1 month ago
Search Terms in Performance Max (Episode 446)
Episode 446
This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign tha…
1 year, 1 month ago