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Pricing Power: Marketing's CFO Currency
Episode 461
Let's face it, most marketing metrics don't travel well to the CFO's office.
Pricing power is different. It's measurable, margin-backed, and proof th…
6 months, 2 weeks ago
GenAI Plays CMOs Are Running in 2025
Episode 460
🎙️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with …
6 months, 3 weeks ago
The CMO as Chief Collaboration Officer
Episode 459
Be honest, when you think "CMO," do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite?
In this episode, guest host Narin…
6 months, 3 weeks ago
Sales + Marketing: The Alignment Equation
Episode 458
Nothing scrambles a CMOs brain faster than parsing pipeline math with sales.
Alignment starts with one number, owned together, and a shared path f…
7 months ago
The CMO's Executive Reputation Formula
Episode 457
The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand.
In this Huddles Quick Take, reputatio…
7 months ago
The B2B Product Launch Blueprint
Episode 456
Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV!
That stunt turned heads, sure, but it also dri…
7 months, 1 week ago
From Positioning to Pitch: Making Your Messaging Stick
Episode 455
B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking.
In this episode, positioning guru April Dunford pulls back t…
7 months, 2 weeks ago
The GenAI Reset: How to Simplify, Strategize, and Scale
Episode 454
Is your GenAI stack bloated, scattered, or underused? You're not alone.
In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-p…
7 months, 2 weeks ago
The Discipline of Category Creation
Episode 453
Everyone wants to be in a category of one.
But until analysts acknowledge it, customers search for it, and competitors show up, it's not quite a cat…
7 months, 3 weeks ago
The New Rules of Marketing Team Design
Episode 452
Marketing org charts may look innocent, but they're loaded with meaning. Split your team into "revenue" and "corporate" and you're sending a message,…
8 months ago