Podcast Episodes
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Autonomous Transformation: The Strategy Shift for AI
Episode 508
AI is forcing a leadership choice. You can treat it like a stack of use cases and end up with a lot of motion and a little progress. Or you can start…
4 months, 2 weeks ago
When Org Design Shapes Strategy
Episode 507
Marketing org design isn't an HR exercise. It determines whether your team spends the year reacting… or actually executing.
In this episode of Reneg…
4 months, 3 weeks ago
Positioning as a Growth Lever
Episode 506
Feature-and-function decks aren't winning anymore.
In this episode of Renegade Marketers Unite, Drew sits down with Bob Wright (Firebrick) to break d…
5 months ago
Making Reputation Measurable (and Defensible)
Episode 505
Many CMOs face the same dilemma: You're asked to prove "brand," then told brand tracking is too expensive. So you invest in analyst relations, adjust…
5 months, 1 week ago
Intentional AI Adoption
Episode 504
AI is now a standing agenda item. It shows up in QBRs, board packets, and 2026 budget plans with a big expectation stamp on it. CMOs are being asked …
5 months, 2 weeks ago
The Framemaking Sale: Building Buyer Decision Confidence
Episode 503
Most marketers worry about whether buyers trust their brand. Brent Adamson, author of The Framemaking Sale, argues that the actual issue sits somewhe…
5 months, 3 weeks ago
Unlocking B2B Intelligence with AI Workflows
Episode 502
If AI is only helping you write copy, you are leaving real leverage on the table.
Every marketing team is buried in invisible busywork; a trail of r…
6 months ago
A Marketing Budget the C-Suite Believes In
Episode 501
Growth targets keep climbing while cost lines tighten, and planning season starts to feel very personal for CMOs. AI threads through every conversati…
6 months, 1 week ago
B2B Marketing Moves from the 2025 Super Huddle
Episode 500
Nine years in. 500 episodes later. Hundreds of CMOs on the mic. A deep well of marketing wisdom for anyone brave enough to draw from it.
This milesto…
6 months, 2 weeks ago
The Event ROI Reality Check
Episode 499
Events sit at the crossroads of joy and heartburn for B2B marketers. The magic of getting customers together in real life is real, and so is the pain…
6 months, 3 weeks ago