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Dear CEO: This Is What Marketing Actually Does
Episode 471
Most B2B CEOs never spent time in marketing. Fewer than one in five ever held the title. Which explains a lot. From undervalued budgets to misaligned…
5 months ago
The CMOs Playbook for the Coldest Seat in the C-Suite
Episode 470
The CMO role is not for the faint of heart. Growth targets loom large. Every dollar and decision gets second-guessed. MarTech keeps stacking up unt…
5 months ago
GenAI Video & Audio: Tools, Tradeoffs & Lessons
Episode 469
It started with a 90-day challenge: make a GenAI-powered video promoting the 2025 CMO Super Huddle using only off-the-shelf tools. What followed was …
5 months, 1 week ago
Demand-Side Sales: The Forces Behind Every Yes
Episode 468
Every customer reaches a turning point. Something's not working the way it used to. And now they're ready for change. That's when your product appear…
5 months, 2 weeks ago
The Strategy-First MarTech Stack
Episode 467
AI tools. CDPs. DAMs. Shiny objects everywhere. It's easy to fall for the promise of more tech. But without a plan, that stack starts stacking you. M…
5 months, 3 weeks ago
The Synthetic Research Advantage
Episode 466
Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down th…
5 months, 3 weeks ago
Positioning as a Growth Engine
Episode 465
Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive. It's intentional p…
5 months, 4 weeks ago
Turning Analyst Relations into Market Traction
Episode 464
You can't game the Gartner system. You can't fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relation…
6 months ago
CRO: Friend or Foe?
Episode 463
Joelle Kaufman has been both a CRO and a CMO—and she's here to tell you: if sales and marketing aren't on the same page, you're leaving revenue on t…
6 months, 1 week ago
Building a Better ABM Motion
Episode 462
ABM falls apart fast when teams jump in before locking down who they're chasing, why it matters, and how it's all supposed to run. Sales pushes one l…
6 months, 1 week ago