Podcast Episodes
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Marketing Inside the Sales Rhythm
Episode 528
Sales has one clean tell for whether it trusts marketing. Timing.
Bring marketing in late, and partnership turns into a very polite scramble. The fi…
16 hours ago
The CMO-CRO Partnership That Made It Snow
Episode 527
The fastest way to break trust between sales and marketing is to let each team bring its own scoreboard.
Marketing can point to MQLs. Sales can poin…
1 week ago
AI Velocity vs. Human Creativity
Episode 526
AI just handed every marketing team a bigger gas pedal. Now CMOs have to decide what deserves the speed.
Teams can now publish, prototype, adapt, an…
2 weeks ago
The AI-Augmented CMO: Architecting Teamwide Adoption
Episode 525
AI is moving fast enough to make even the savviest CMO feel one tool, one workflow, and one "wait, you can do that now?" behind.
The easy move is to …
3 weeks ago
The First 90 Days Just Got Faster
Episode 524
The first 90 days have always mattered. Now AI is making them faster, sharper, and a lot less forgiving.
In this episode, Drew talks with Paige O'Nei…
4 weeks ago
The CMO Job Search Is a Two-Way Street
Episode 523
Some CMO opportunities look promising right up until you stop asking, "Can I land this?" and start asking, "Can I actually win at this company?"
…1 month ago
AI, SDRs, and the New GTM Engine
Episode 522
The go-to-market model most teams are optimizing may be the very thing AI is making obsolete.
Too often, the buyer experience feels like a relay …
1 month, 1 week ago
Chiefs of Marketing
Episode 521
The title is Chief Marketing Officer. The CMOs who earn the most influence put Chief first.
They're not in the room just to deliver a marketing upda…
1 month, 2 weeks ago
AI Beyond the Sandbox
Episode 520
AI experimentation created momentum. But for CMOs, it's time to move out of the sandbox and into repeatable systems.
In this Drew-on-Drew episode…
1 month, 3 weeks ago
The ICP Blueprint
Episode 519
If your ICP (Ideal Customer Profile) is still built on broad categories, instinct, and a little wishful thinking, it may be more aspirational than o…
2 months ago