Podcast Episodes

Turning Analyst Relations into Market Traction

Episode 464

You can’t game the Gartner system. You can’t fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relations is the slowest move on the board and the one t…

Published on 1 month, 3 weeks ago

CRO: Friend or Foe?

Episode 463

Joelle Kaufman has been both a CRO and a CMO—and she’s here to tell you: if sales and marketing aren’t on the same page, you’re leaving revenue on the table. 

In this Huddles Quick Take, Joelle ou…

Published on 1 month, 3 weeks ago

Building a Better ABM Motion

Episode 462

ABM falls apart fast when teams jump in before locking down who they’re chasing, why it matters, and how it’s all supposed to run. Sales pushes one list, marketing builds another, and no one agrees…

Published on 2 months ago

Pricing Power: Marketing's CFO Currency

Episode 461

Let's face it, most marketing metrics don't travel well to the CFO's office.

Pricing power is different. It's measurable, margin-backed, and proof that your brand is strong enough to charge more w…

Published on 2 months, 1 week ago

GenAI Plays CMOs Are Running in 2025

Episode 460

🎙️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with Generative AI, finding what works and sparking fr…

Published on 2 months, 1 week ago

The CMO as Chief Collaboration Officer

Episode 459

Be honest, when you think “CMO,” do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite?

In this episode, guest host Narine Galstian (SADA) leads a conversation with Katie…

Published on 2 months, 2 weeks ago

Sales + Marketing: The Alignment Equation

Episode 458

Nothing scrambles a CMOs brain faster than parsing pipeline math with sales. 

Alignment starts with one number, owned together, and a shared path from first touch to closed won. Miss that, and both…

Published on 2 months, 3 weeks ago

The CMO’s Executive Reputation Formula

Episode 457

The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand.

In this Huddles Quick Take, reputation management expert Marc Reichel from Qnary re…

Published on 2 months, 3 weeks ago

The B2B Product Launch Blueprint

Episode 456

Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV! 

That stunt turned heads, sure, but it also drilled the product’s promise into buyers’ brains…

Published on 2 months, 4 weeks ago

From Positioning to Pitch: Making Your Messaging Stick

Episode 455

B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking.  

In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketin…

Published on 3 months ago