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Demand-Side Sales: The Forces Behind Every Yes
Episode 468
Every customer reaches a turning point. Something's not working the way it used to. And now they're ready for change. That's when your product appear…
11 months, 3 weeks ago
The Strategy-First MarTech Stack
Episode 467
AI tools. CDPs. DAMs. Shiny objects everywhere. It's easy to fall for the promise of more tech. But without a plan, that stack starts stacking you. M…
11 months, 4 weeks ago
The Synthetic Research Advantage
Episode 466
Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down th…
1 year ago
Positioning as a Growth Engine
Episode 465
Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive. It's intentional p…
1 year ago
Turning Analyst Relations into Market Traction
Episode 464
You can't game the Gartner system. You can't fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relation…
1 year ago
CRO: Friend or Foe?
Episode 463
Joelle Kaufman has been both a CRO and a CMO—and she's here to tell you: if sales and marketing aren't on the same page, you're leaving revenue on t…
1 year ago
Building a Better ABM Motion
Episode 462
ABM falls apart fast when teams jump in before locking down who they're chasing, why it matters, and how it's all supposed to run. Sales pushes one l…
1 year ago
Pricing Power: Marketing's CFO Currency
Episode 461
Let's face it, most marketing metrics don't travel well to the CFO's office.
Pricing power is different. It's measurable, margin-backed, and proof th…
1 year ago
GenAI Plays CMOs Are Running in 2025
Episode 460
🎙️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with …
1 year, 1 month ago
The CMO as Chief Collaboration Officer
Episode 459
Be honest, when you think "CMO," do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite?
In this episode, guest host Narin…
1 year, 1 month ago