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Sales + Marketing: The Alignment Equation
Episode 458
Nothing scrambles a CMOs brain faster than parsing pipeline math with sales.
Alignment starts with one number, owned together, and a shared path f…
1 year, 1 month ago
The CMO's Executive Reputation Formula
Episode 457
The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand.
In this Huddles Quick Take, reputatio…
1 year, 1 month ago
The B2B Product Launch Blueprint
Episode 456
Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV!
That stunt turned heads, sure, but it also dri…
1 year, 1 month ago
From Positioning to Pitch: Making Your Messaging Stick
Episode 455
B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking.
In this episode, positioning guru April Dunford pulls back t…
1 year, 1 month ago
The GenAI Reset: How to Simplify, Strategize, and Scale
Episode 454
Is your GenAI stack bloated, scattered, or underused? You're not alone.
In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-p…
1 year, 1 month ago
The Discipline of Category Creation
Episode 453
Everyone wants to be in a category of one.
But until analysts acknowledge it, customers search for it, and competitors show up, it's not quite a cat…
1 year, 2 months ago
The New Rules of Marketing Team Design
Episode 452
Marketing org charts may look innocent, but they're loaded with meaning. Split your team into "revenue" and "corporate" and you're sending a message,…
1 year, 2 months ago
Events with Intent: How CMOs Turn Brand Moments into Growth
Episode 451
You can spend six figures on an event and still walk away with nothing but badge scans and a fuzzy sense of brand presence. But when you treat it as …
1 year, 2 months ago
CMO-ing in 2025: 10 GenAI-Powered Tactics to Stay Ahead
Episode 450
🎉 Episode 450 is here—and the Drews are doubling up to help CMOs meet the moment.
With marketers everywhere facing a "do more with less" mandate, Dre…
1 year, 2 months ago
The CAB Playbook: Structure and Follow-Through
Episode 449
Most companies launch a customer advisory board with good intentions. A few emails go out, a meeting gets booked, and then… not much happens. But whe…
1 year, 2 months ago