Podcast Episodes
Back to Search"The Market Is Huge" - Spotify Wants To Transform Podcast Advertising Just Like It Did Music
Season 2 Episode 18
Lee Brown, Vice President of Global Advertising at Spotify discusses why brands that have leaned into programmatic advertising have been hesitant to …
4 years, 9 months ago
Why Google Is Going Its Own Way in a Post-Cookie World
Season 2 Episode 17
Jerry Dischler, Vice President and General Manager, Ads at Google, shares why the company thinks the digital ad industry can't afford to be timid in …
4 years, 9 months ago
“Traditional TV Is No Longer Delivering Mass Reach" - Why Roku Is Poised to Own the Streaming Ad Boom
Season 2 Episode 16
Roku's Vice President of Ads Marketing, Dan Robbins discusses why he believes the decline in linear TV ratings coupled with increased prices for TV a…
4 years, 9 months ago
John Kosner Thinks Amazon May Hold the Future of Sports Broadcasting and Advertising in Its Hands
Season 2 Episode 15
Media Executive, John Kosner, who spent two decades at ESPN, discusses sports media’s challenge of catering to younger viewers, who have grown up wit…
4 years, 10 months ago
Digital Transformation Has Only Just Begun: How the Pandemic Permanently Changed Restaurant Marketing
Season 2 Episode 14
The restaurant industry was already adopting digital tools before COVID. Mobile ordering, third-party delivery services, and digital loyalty programs…
4 years, 10 months ago
Why Global Ad Agencies Still Want Their Say in the Digital ID Wars
Season 2 Episode 13
Erin Matts, Global Chief Experience Officer at OPMG (Omnicom Precision Marketing Group), dives into the ongoing industry battles regarding how digita…
4 years, 10 months ago
Bonin Bough wants every CMO to be obsessed with getting your cell phone number
Season 2 Episode 12
The Chief Growth Officer at Triller believes that the future of marketing rests in brands communicating directly with consumers via mobile phones. Me…
4 years, 10 months ago
Harry's Gabby Cohen Believes People Are Almost Ready to Get Dressed and Go Out Again - and That Brands Have a Chance to Reinvent Experiential Marketing This Summer
Season 2 Episode 11
Gabby Cohen is Head of Brand Marketing at Harry's, the razor and expanding personal care brand that also includes Flamingo, Cat Person and Headquarte…
4 years, 11 months ago
IBM's Bob Lord Welcomes Testing Google's Cookie Alternative, but Expresses Concern About "Attacks on the Open Web"
Season 2 Episode 10
Bob Lord, Senior Vice President, Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to grips with the fact …
4 years, 11 months ago
YouTube Wants to Get Really Personal Despite All the Big Changes in Ad Targeting
Season 2 Episode 9
YouTube Ads’ Nicky Rettke, Director of Product Management, discusses how YouTube is working with retailers to develop ads that feature highly persona…
4 years, 11 months ago