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'Where is this disaster I'm hearing about?' Why digital advertising is poised to thrive post cookie world

Season 2 Episode 38

Next in Marketing spoke with Brian Morrissey, founder of The Rebooting about why 2022 is going to be a year of level setting in the digital ad world,…

4 years, 2 months ago

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Why it's unlikely that any one company will unseat Nielsen in TV advertising

Season 2 Episode 37

Next in Marketing spoke with Jim Keller, Executive Vice President, Digital Ad Sales and Advanced Advertising at Discovery about how measuring and eva…

4 years, 3 months ago

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Why marketers need to start taking crypto seriously right now.

Season 2 Episode 36

Next in Marketing speaks with Ana Andjelic, one of Forbes's Most Influential CMOs and former Chief Brand Officer at Banana Republic, Rebecca Minkoff,…

4 years, 3 months ago

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How Amazon is looking to quietly conquer every part of the advertising business

Season 2 Episode 35

Next in Marketing spoke with Melissa Burdick, president and co-founder of Pacvue, a technology company that specializes in buying ads on retail prope…

4 years, 4 months ago

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Why TV manufacturers are suddenly the most interesting companies in advertising

Season 2 Episode 34

Next in Marketing talked to ex ABC and Hulu ad exec Justin Fromm, who now runs research for LG Ads, about why TV makers are suddenly so well position…

4 years, 4 months ago

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Why the ongoing changes in digital ad targeting are just the 'tip of the iceberg'

Season 2 Episode 33

Next in Marketing speaks with former GroupM North America CEO Brian Lesser about the state of digital advertising amidst increased scrutiny, and why …

4 years, 4 months ago

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Roblox (and kids) are already building the metaverse

Season 2 Episode 32

Next in Marketing talks with Christina Wootton Vice President, Brand Partnerships at Roblox about how brands are building full digital experiences fo…

4 years, 4 months ago

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Why the digital newsletter boom could shake up digital ad targeting

Season 2 Episode 31

LiveIntent was built as an ad tech company that specialized in monetizing newsletters for publishers. CMO Kerel Cooper talks to Next in Marketing abo…

4 years, 4 months ago

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Why Innovid sees old school measurement panels as a 'hack' that no longer make sense

Season 2 Episode 30

Tal Chalozin, CTO of Innovid, talks about why the software company could be the heir apparent to classic third-party measurement firms such as Nielse…

4 years, 5 months ago

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Consumers still don't trust marketers on the web – so here's what brands need to do.

Season 2 Episode 29

David Temkin, Senior Director, Product Management, Ads Privacy & User Trust at Google explains why he thinks the broader ad industry so badly missed …

4 years, 5 months ago

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