Podcast Episodes
Back to Search"Perhaps we've not been vocal enough" - why the TV industry undercounts over the air viewers - and maybe overstates cord-cutting
Season 4 Episode 11
Next in Marketing spoke with Radha Subramanyam, President and Chief Research and Analytics Officer, CBS about the importance of data fidelity in TV r…
3 years, 6 months ago
NBCUniversal and Paramount both want TV to be more accountable - the question is how
Season 4 Episode 10
Next in Marketing spoke with two of the TV ad industry's leading advocates for change, Kelly Abcarian EVP, Measurement & Impact at NBCUniversal Media…
3 years, 7 months ago
Why Molson Coors wants the big TV companies to get over themselves and collaborate more
Season 4 Episode 9
Next in Marketing spoke with Brad Feinberg, NA VP of Media and Consumer Engagement at Molson Coors about how the beverage giant is grappling with try…
3 years, 7 months ago
"We need radical collaboration" - Why Doug Rozen, CEO of dentsu Media in the Americas, think media agencies may need to work together more
Season 4 Episode 8
Next in Marketing chatted with Doug Rozen CEO of dentsu Media in the Americas, about the notion that some of the major ad holding companies may need …
3 years, 7 months ago
Why brands like Bolt don't care about TV's old metrics rules
Season 4 Episode 7
Next in Marketing spoke with Meg Ciarallo VP of Brand and Consumer Marketing at Bolt about how the well-funded retail tech startup is taking a DTC st…
3 years, 8 months ago
"It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.
Season 4 Episode 6
Next in Marketing spoke with Amy Ginsberg Chief Investment Officer at Havas Media Group about the state of the video ad market, and the ongoing chall…
3 years, 8 months ago
"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent.
Season 4 Episode 5
Ben Winkler, SVP of Agency Strategy at TripleLift, talked to Next in Marketing about how media buying agencies have been able to shake off seemingly …
3 years, 8 months ago
'"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media
Season 4 Episode 4
Next in Marketing spoke with Luke Kigel, who is both VP, Walgreens Media & Head of Walgreens Advertising Group, which means he oversees Walgreens' pu…
3 years, 8 months ago
"I will be really sad" if brands go overboard in targeting consumers in Web3
Season 4 Episode 3
Next in Marketing talked to Krystal Olivieri Global Chief Innovation Officer at GroupM & Choreograph, about her worry that the ad industry has create…
3 years, 8 months ago
Why 'legacy thinking' is holding back CTV's ad potential
Season 4 Episode 2
Next in Marketing spoke to IAB CEO David Cohen about the state of ad-supported streaming, and why he's pushing traditional TV advertisers to shift th…
3 years, 9 months ago