Podcast Episodes
Back to SearchWhy even the most traditional marketers need to act like DTC brands - even if the revenue is tiny
Season 4 Episode 31
Next in Marketing spoke with Tracy Stallard, former Global VP at AB InBev, and now VP of marketing at the plant based food company Upfield about the …
3 years ago
Why Havas wants to target your emotional state
Season 4 Episode 30
Next in Marketing spoke with Parvati Vaish VP, Director of Analytics at Havas Media Group about whether the push for consumer privacy is going to cri…
3 years ago
"It's astonishing that the industry has managed to make television advertising worse in a digital age"
Season 4 Episode 29
Next in Marketing spoke with Joe Marchese, partner at Human Ventures, and Marc Guldimann, founder and CEO of Adelaide, about why the TV ad model is b…
3 years ago
Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable"
Season 4 Episode 28
Next in Marketing hosted a debate on the future of Attention as a form of media and ad measurement - and whether it should be used as a new form of c…
3 years ago
Why the Financial Times is ultra conservative with programmatic ads and data
Season 4 Episode 27
Next in Marketing spoke to Brendan Spain,VP, Advertising - Americas at Financial Times about how why the publication limits its use of ad tech and ex…
3 years, 1 month ago
Jonah Goodhart thinks the ad business needs a complete do-over on measurement - and AI will lead the way
Season 4 Episode 26
The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency.…
3 years, 1 month ago
"Not everyone is going to succeed" - Why Retail Media is ripe for consolidation
Season 4 Episode 25
Next in Marketing spoke to Insider Intelligence Principle Analyst Andrew Lipsman about what he sees as "the Third Wave" in digital advertising. Follo…
3 years, 1 month ago
Why so many big marketers still don't understand gaming
Season 4 Episode 24
Next in Marketing, spoke with Jonathan Stringfield, VP, Global Business Research & Marketing at Activision Blizzard about the persistent knowledge g…
3 years, 1 month ago
"It's a huge change...it's been a 20-year journey" - why Nielsen One has a shot at radically changing the TV business
Season 4 Episode 23
Next in Marketing talked with Karthik Rao, CEO of Nielsen Audience Measurement about the company's new Nielsen One Ads product, which promises to bri…
3 years, 2 months ago
The Trade Desk on fighting walled gardens and trying to keep Google honest
Season 4 Episode 22
Next in Marketing talked to The Trade Desk Chief Client Officer Jed Dederick about why big media companies eventually give into programmatic selling …
3 years, 2 months ago