Podcast Episodes
Back to Search2022 in review - Brian Morrissey on what happened to BuzzFeed, and whether AI is coming for the ad creatives
Season 4 Episode 21
This week on Next in Marketing, we looked at the biggest stories in media and advertising with The Rebooting's Brian Morrissey, including BuzzFeed's …
3 years, 2 months ago
Airbnb's marketing boss on why travel continues to roar -and may never be the same post Covid
Season 4 Episode 20
Next in Marketing spoke with Hiroki Asai, Global Head of Marketing at Airbnb about why travel seems recession proof right now, and why his company is…
3 years, 3 months ago
'Performance is merit based more than anything else' - How brands can make sense of 800,000 TikTok creators
Season 4 Episode 19
Next in Marketing spoke with Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions about how working with creators on the pl…
3 years, 3 months ago
Why misinformation is the next battlefront in brand safety
Season 4 Episode 18
Next in Marketing talked to Zefr co-founder and CEO Rich Raddon about how his company became and accidentally leader in brand safety technology, and …
3 years, 3 months ago
YouTube wants credit for spending as much on content as Netflix - and getting more viewership
Season 4 Episode 17
Next in Marketing talked to Brian Albert, who leads YouTube media partnerships & creative services teams, about how he's trying to convince TV brands…
3 years, 4 months ago
As Hershey moves its budgets from TV to digital, everything is getting harder
Season 4 Episode 16
Next in Marketing Vinny Rinaldi, Head of Media & Analytics at Hershey, the kind of marketer that has traditionally used TV advertising to reach - eve…
3 years, 4 months ago
How Apple and TikTok Blew Up the Walled Gardens
Season 4 Episode 15
Next in Marketing spoke with Erica Patrick SVP, Director of Paid Social Media at Mediahub Worldwide about why platforms like Meta and Snap are sudden…
3 years, 4 months ago
How two media agency executives uncovered a big problem in CTV
Season 4 Episode 14
Next in Marketing spoke with Adam Gerber, Executive Director, US Investment Strategy · GroupM and Mike Fisher, VP, Advanced TV & Audio at Essence abo…
3 years, 5 months ago
Why Vox Media is going bigger into ad tech despite the skeptics
Season 4 Episode 13
Next in Marketing spoke to Ryan Pauley Chief Revenue Officer at Vox Media on the contradictions he's seeing in the current ad market, and why some pu…
3 years, 5 months ago
"Let's all push ourselves here" - OpenAP is only trying to bring together media companies, agencies, brands, measurement and data providers to advance data-driven TV advertising in a way that satisfies all parties - including consumers.
Season 4 Episode 12
Next in Marketing spoke with Ed Davis President, Product & Operations at OpenAP about how the media venture - jointly owned by NBCUniversal, Paramoun…
3 years, 6 months ago