Podcast Episodes
Back to SearchWhy Traditional Marketers Like Mondelez Think They Can Build an Unassailable Advantage by Investing in Machine Learning Now
Season 2 Episode 28
Mondelēz International’s Global Vice President, Consumer Experience, Jonathan Halvorson discussed how the company behind brands like Ritz, Oreos, and…
4 years, 6 months ago
Why The Trade Desk Is Pushing the Ad Industry So Hard to Not Let the Walled Gardens Decide Its Fate
Season 2 Episode 27
The Trade Desk’s Chief Operating Officer, Michelle Hulst discusses the ‘real anxiety’ marketers felt upon learning of the upcoming deprecation of thi…
4 years, 6 months ago
How Zillow Uses Data and Content to Figure Out if You Are Buying a New Home - Or Just Fantasizing
Season 2 Episode 26
Aimee Johnson, CMO of Zillow Group, and Anda Gansca, CEO and Founder of Knotch, discuss how marketers are trying to balance their urgent need to acqu…
4 years, 7 months ago
Why Marketers Need to Embrace Putting Their Messages in the Hands of Creators
Season 2 Episode 25
Ryan Stern and Alexa Tonner, co-founders of the influencer marketing agency Collectively, share why they think influencer marketing still carries a s…
4 years, 7 months ago
McKinsey’s Ahuja on Why Brands Are Still Reeling From Pandemic-Driven ‘Loyalty Shock’ Despite the Ad Industry’s Big Bounce Back
Season 2 Episode 24
Kabir Ahuja, Partner and leader of the European Marketing Practice at McKinsey & Company, says many marketers are still worried about the strength of…
4 years, 7 months ago
Why Marketers Will Be Far Better Off in a Privacy-First, Post Cookie World According to HubSpot’s Brinker
Season 2 Episode 23
Scott Brinker, Vice President of Platform Ecosystem at HubSpot and Chiefmartech.com blog Editor, believes that the eventual elimination of targeting …
4 years, 7 months ago
NBCUniversal Believes It’s Time for Ad Agencies To Embrace Digital Measurement for TV
Season 2 Episode 22
Krishan Bhatia, President & Chief Business Officer at NBCUniversal explains how his company expects half of its video consumption to occur on digital…
4 years, 8 months ago
I Want My CTV - Why Billie Eilish and Olivia Rodrigo Are Creating the New Prime Time - On Vevo
Season 2 Episode 21
JP Evangelista, Senior Vice President Content, Programming & Marketing at Vevo discusses how the music video platform saw a huge jump in connected TV…
4 years, 8 months ago
How the Pandemic Paved the Way for a More Sophisticated Generation of CMOs
Season 2 Episode 20
After more than a decade in prominent marketing roles at Viacom, Ross Martin has spent the last year launching Known. His latest venture aspires to d…
4 years, 8 months ago
"Brands Aren't Going To See It Coming" Why Marketers Are About To Be Rocked by the Creator Economy
Season 2 Episode 19
Jessica Peltz-Zatulove, Founding Partner of the venture capital firm Hannah Grey, says that marketers have no choice but to dive deeper into the crea…
4 years, 9 months ago