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American Express Believes Machine Learning is Going to Radically Reshape Just About Every Industry

Season 1 Episode 20

Anthony Mavromatis is Head of Enterprise Customer Data Science and Platforms at American Express. As one of the financial company's machine learning …

5 years, 3 months ago

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Kiwoba Allaire is Pushing Silicon Valley to Move Outside of the Traditional Hiring Lanes

Season 1 Episode 19

Kiwoba Allaire, founder and CEO of Girl STEM Stars, has been fighting against stereotypes for years regarding women and people of color in the tech w…

5 years, 3 months ago

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TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work

Season 1 Episode 18

TikTok’s Head of Measurement Jorge Ruiz discusses how brands should gauge success on the red hot social video platform, and why more advertisers are …

5 years, 3 months ago

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Harold Klaje is on a Mission to Demystify Reddit for Brands

Season 1 Episode 17

Advertisers know Reddit is huge, and its users are passionate. But, they don’t always know what to make of the site known for reaching hyper-engaged …

5 years, 4 months ago

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Crypt TV Wants to Build Marvel For Horror Fans By Scaring People on Their Mobile Phones

Season 1 Episode 16

Jack Davis founded Crypt TV as part of a fun stunt on the long-defunct video platform Vine. Since then, with the help of Hollywood studio Blumhouse, …

5 years, 4 months ago

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Big Brands Need To Reset Their Expectations Around Data, According to M&C Saatchi Performance's Guillaume Lelait

Season 1 Episode 15

The ad industry may need a bit of a reality check when it comes to ad targeting and the kind of consumer data brands can rely on. M&C Saatchi Perform…

5 years, 4 months ago

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Why Netflix's Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality

Season 1 Episode 14

Jeffrey Wong, Principal Data Scientist, Computational Causal Inference at Netflix discusses how the streaming giant uses data signals to help get you…

5 years, 5 months ago

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How Magic Spoon Launched a Direct-to-Consumer Cereal Startup in the Middle of a Pandemic

Season 1 Episode 13

Magic Spoon Co-Founder Gabi Lewis discusses the process of building a new food brand when suddenly everyone is stuck at home, getting almost everythi…

5 years, 5 months ago

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HER’s Shana Sumers Wants Marketers to Move Beyond Catering to the Black Community in February & the LGTBQ Community in June

Season 1 Episode 12

Shana Sumers, Head of Community at HER, a dating and social app for LGBTQ+ people, discusses what it's been like to navigate a social and dating focu…

5 years, 6 months ago

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TV Advertising is Finally Becoming More Data Driven - Which Means Everything About the TV Ad Business Needs to Change

Season 1 Episode 11

Nicolle Pangis, CEO of Ampersand, discusses how traditional media companies are trying to accommodate brands who want to bring the same kind of targe…

5 years, 6 months ago

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