Podcast Episodes
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The Cathy Does Conferences, and Robert Doesn't do the Obvious Episode
Episode 236
This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute ab…
2 years, 1 month ago
The Shiny Things, Smart Strategies, and Marketers That Say "Meh" Episode
Episode 235
In the Marketing Studio this week, Jeff Clark interviews Ian Truscott about a chapter he’s written for a book called Collecting Jellybeans, published…
2 years, 1 month ago
The 5 Sales Strategies that Disrupt Marketing and Storytellers over a Cocktail Episode
Episode 234
In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five the…
2 years, 1 month ago
The Marketing for Realignment and Gating over a Cocktail Episode
Episode 233
In the Marketing Studio this week, Jeff Clark and Ian Truscott jump down a rabbit hole that opened up in episode 228 when they discussed the implicat…
2 years, 1 month ago
The Building a Real ICP and Signal and Noise over a Cocktail Episode
Episode 232
In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of…
2 years, 2 months ago
The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail
Episode 231
This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’…
2 years, 2 months ago
The Good Budget Housekeeper and Renting Success Episode
Episode 230
In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F’in Fundamentals of Good Budget Planning and discuss some fresh …
2 years, 2 months ago
The 5 F'in' STARS and Content Beyond Websites Cocktail Episode
Episode 229
In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “Th…
2 years, 2 months ago
The STARS and a Cocktail of Generalist and Specialists Episodes
Episode 228
Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business’s needs that they’ve lif…
2 years, 3 months ago
The Shiny Things and Smart Strategies and Life is a Cocktail Caberet with Robert Episode
Episode 227
This week with Jeff Clark away, we continue to try different things as our host Ian Truscott reads from a book chapter he’s written called “Shiny Thi…
2 years, 3 months ago