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The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?
Episode 254
This week, Jeff Clark and Ian Truscott get amped about buyers journey models, unveiling the Rockstar CMO buyers journey, called AMPED, riffing off th…
1 year, 9 months ago
The Rose & Rockstar: MQL Gumball Machines and Brand
Episode 2
In our second visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launc…
1 year, 9 months ago
The Rockstar CMO Studio: Aligning Budget and Channels
Episode 253
This week, Jeff Clark is back from his holidays and returns to the marketing studio, where he and host Ian Truscott are inspired by some new research…
1 year, 9 months ago
The Rose & Rockstar: Connecting through Nostalgia and Tribes
Episode 1
This week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, hosts Ian in our virtual bar, which has also been renamed The Rose…
1 year, 9 months ago
The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnight
Episode 252
It’s a New Year and a change on the podcast as we split the show into two parts: The Studio, which will drop on Wednesdays, and The Bar (The Rockstar…
1 year, 9 months ago
The Ian Picks Predictions for 2025 Episode
Episode 251
This week, as his chums continue their holiday breaks, as it’s predictions season Ian shares 5 predictions that have caught his eye from Forrester, M…
1 year, 10 months ago
The Going Solo on Podcasting Episode
Episode 250
It’s quiet in the Rockstar CMO FM studios this week as Ian’s chums take their holiday breaks, and so, without his bandmates, Ian celebrates the 250th…
1 year, 10 months ago
The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode
Episode 249
This week in the marketing studio, special guest and friend of Rockstar CMO Dennis Shiao, founder of B2B agency Attention Retention, is sharing his t…
1 year, 10 months ago
The 5 D’s of Personas and Valuable Friction Episode
Episode 248
Cathy McKnight, The Chief Solver of Problems at The Content Advisory, makes her monthly visit to the podcast and shares with Ian their 5 D’s for pers…
1 year, 10 months ago
The 5 Reasons a CMO Gets Fired Episode
Episode 247
It's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on …
1 year, 10 months ago