Podcast Episodes
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The Rockstar CMO Studio: Thomas Peham, GEO and Otterly
Episode 260
This week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - O…
1 year, 8 months ago
The Rose & Rockstar: To Gate or Not to Gate?
Episode 6
Our sixth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing lea…
1 year, 8 months ago
The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference
Episode 259
This week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand…
1 year, 8 months ago
The Rose & Rockstar: Is Marketing Getting Harder?
Episode 5
Our fifth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing lea…
1 year, 8 months ago
The Rockstar CMO Studio: Broken B2B Measurement
Episode 258
This week, Jeff Clark, former Forrester Research Director, was inspired by one of his old Forrester chums to discuss what’s wrong with B2B measuremen…
1 year, 8 months ago
The Rose & Rockstar: Back on the Book
Episode 4
In our fourth visit to the officially renamed virtual bar - The Rose and Rockstar - we continue to dive into the book writing process with the Chief …
1 year, 8 months ago
The Rockstar CMO Studio: Making the Dream Work with Cathy
Episode 257
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover:
1 year, 9 months ago
The Rose & Rockstar: Writing a Marketing Book
Episode 3
In our third visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launch…
1 year, 9 months ago
The Rockstar CMO Studio: 5 SNAFUs on the Muse
Episode 256
This week, Jeff Clark and Ian Truscott dig into the Muse stage of the Rockstar CMO buyer's journey, called AMPED (Awareness, Muse, Purchase, Engage a…
1 year, 9 months ago
Rockstar CMO Solo: Tune in to the Business and it’s ICP
Episode 255
Due to a loss of internet for his virtual bar buddy Robert, instead of his scheduled visit to the Rose and Rockstar, Ian goes solo and shares some th…
1 year, 9 months ago